Starbucks redesigns Android app

September 18, 2014

Starbucks has redesigned its Android app, adding several new features.

Understanding the lifetime value of a loyal customer

by Bryan Pearson — President, LoyaltyOne

It is a business practice so long-standing it is practically a cliché. Companies fall all over themselves to woo new customers, but once they get them, they…

More than half of Americans are unhappy with their loyalty programs

September 17, 2014

Ninety-three percent of U.S. consumers said the type of reward offered is a “very important” or “somewhat important” factor in their decisions to join a…

Mood Media activates location-based technology in 75,000 locations

September 17, 2014

Presence is an inaudible digital signal broadcast through Mood’s global content delivery network of media players. With the Presence signal activated, clients…

E-receipt analytics app Slice opens its API

September 16, 2014

Slice, which offers an eponymous shopping app that extracts and organizes online shopping data from e-receipts, announced it has opened its API to web…

Macy's new tech plans include Apple Pay, smart fitting rooms, more

September 15, 2014

The company outlined its latest advancements in omnichannel strategy and technology as the company continues to add new dimensions for attracting shoppers and…

Toys"R"Us unveils its holiday marketing plans

September 10, 2014

Free online layaway, an enhanced loyalty program are among the new strategies for the toy retailer.

iPhone mobile payment option opens up opportunity for marketers

by Brenda Rick Smith — Editor, Networld Media Group

With Apple's rollout of Apple Pay, now might be a good time for marketers to get to know Passbook.

Mastering customer retention using data

According to global consulting firm Bain & Company, it costs six to seven times more for an organization to acquire a new customer than to keep an existing one.

Catalina acquires load-to-card digital coupon firm Cellfire

September 8, 2014

The company currently delivers millions of digital coupons every week with a reach of 22,000 stores nationwide.

Walmart's web efforts leave much in store

by Bryan Pearson — President, LoyaltyOne

Walmart created some buzz when it announced plans to personalize its online shopping experience, but the news failed to address the white elephant that is…

Seven critical questions required for business decision precision

by Chris Petersen — Owner, IMS

Today's retail stakes are too high for "lies, damned lies, and statistics."

Bond Brand Loyalty Announces New Executive Vice President of Client Services to Lead Accelerated Growth of North American Business

Bond Brand Loyalty (formerly Maritz Canada and Maritz Loyalty Marketing), North America's leading Brand Loyalty Agency, today announced the addition of Rob…

PassMarket, NCR Silver connect to enhance mobile shopping experience

August 14, 2014

The iMobile3 PassMarket mobile app provides customers with rewards, offers, gifting, messaging, store locator and payment features to simplify the shopping…

Epicurious using beacons for in-store experiences

August 8, 2014

Swirl beacons installed in retail shopping locations throughout North America will be used to trigger delivery of value-added lifestyle content and…

CONNECT Summit to delve into the evolving impact of mobile

Nikki Baird, Jack Philbin among the keynote speakers for the inaugural executive event.

Starbucks' loyalty program now reminds customers to claim rewards

August 8, 2014

Starbucks wants to make sure customers never forget to claim one of its loyalty rewards again.

Study finds that digital coupons positively affect brand and loyalty

August 7, 2014

Nearly 7 in 10 consumers surveyed strongly believe that digital coupons have a positive impact on a retailer's brand, and 68 percent also say that coupons…

TouchStore aims to engage in-store shoppers on their mobile devices

August 6, 2014

TouchCommerce has announced its newest solution, TouchStore, which it says enables retailers to enhance the omni-channel shopping experience for in-store…

Maslow's hierarchy of needs and the psychology of loyalty programs

by Bryan Pearson — President, LoyaltyOne

Psychology 101 meets loyalty marketing.