44Doors, QR codes and the art of mobile marketing

Tim Hayden, the CMO for mobile marketing company 44Doors, spoke with Mobile Payments Today at the Retail RAMP conference in Chicago. Hayden discussed how…

Can Penney's squareness lead to loyalty?

by Lisa Biank Fasig — Director, JZMcBride and Associates

Being fair and being loyal are not the same thing. But can one engender the other?

Grocers launching mobile, digital couponing system

April 4, 2012

After a one-year pilot study of its in-store digital coupon system that uses Bluetooth technology to offer value and savings to consumers, Savvy Penny is soon…

CETW12: Loyalty program uses tablets, smartphones for easy adoption

RewardMe makes it easy for retailers and consumers to embrace loyalty programs.

Undressing an online loyalty trend

by Phaedra Hise — Senior Editor, COLLOQUY

Flash-sales online retailer Gilt recently announced that it would be offering discounts based on users' Klout scores. It's all very sexy, using online media to…

Digital payments: Can't generate loyalty without making change

by Bryan Pearson — President, LoyaltyOne

Remember the quaint old days when retail competition merely meant vying for a portion of the consumer's wallet? Well today that competition is literally over…

The four benefits of multi-channel retailing

Multi-channel retailing offers plenty of benefits to retailers, benefits that make investing in the strategy worthwhile.

Big data's impact on retail customer loyalty

Many companies still invest 80 percent of their resources on customer acquisition, only 20 percent on retention.

American Express cardholders using Twitter to score deals

March 7, 2012

American Express cardholders can now use Twitter to get discounts and other deals from more than a dozen retailers, according to the Associated Press.

Loyalty Limelight: Bloomingdale's rewards customers without credit

by Bryan Pearson — President, LoyaltyOne

The program: Bloomingdale's Loyallist Program

GlobalShop 2012: 8 ways the smartphone can help your customers love you

Mobile technology is not the brick-and-mortar retailer's enemy.

Kroger's loyalty plan is fuel for thought

by Lisa Biank Fasig — Director, JZMcBride and Associates

The Kroger Co., the largest traditional supermarket chain in the country, is preparing to release its fourth-quarter and annual earnings March 1, and the…

You're hot and you're cold ...

by Jeff Weidauer — Vice President, Marketing & Strategy, Vestcom International, Inc.

American retailers have been accused of being obsessively consumed with acquiring new customers, but negligent when it comes to retaining existing customers.

On Target

by Phaedra Hise — Senior Editor, COLLOQUY

It will be interesting to see if Target's business falls off or increases in the wake of the recent New York Times coverage of their personalized marketing…

Groupon testing VIP program

February 17, 2012

Groupon is testing a subscription-based loyalty program called Groupon VIP, according to the Chicago Tribune. The program costs $29.99 a year after a…

Gifting kiosks hitting European stores

January 20, 2012

Stanton Consultancy, a global foreign exchange and prepaid automation specialist, and Self-Service Networks, a provider of turnkey self-service kiosk, Web and…

Opinion: Why Nordstrom's loyalty program is so effective

Loyalty marketing is, and should always be, much bigger than just points, thresholds or incentives.

Knock-knock-knocking on loyalty's doors

by Bryan Pearson — President, LoyaltyOne

Never take for granted the mere act of a customer walking through your door. Every time it happens, it symbolizes the passage across many thresholds to…

How price increases led to whopping revenue growth for Kraft

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

A November 2, 2011 Barron's article reports that Kraft Foods' third quarter net revenues grew 11.5 percent in part due to a 7 percent price increase.

Think tank predicts Top 12 customer loyalty trends of 2012

December 6, 2011

To help marketers develop more effective loyalty strategies, Loyalty 360, a marketing think tank, has published 12 trends that it believes successful marketers…