The four benefits of multi-channel retailing

Multi-channel retailing offers plenty of benefits to retailers, benefits that make investing in the strategy worthwhile.

Big data's impact on retail customer loyalty

Many companies still invest 80 percent of their resources on customer acquisition, only 20 percent on retention.

American Express cardholders using Twitter to score deals

March 7, 2012

American Express cardholders can now use Twitter to get discounts and other deals from more than a dozen retailers, according to the Associated Press.

Loyalty Limelight: Bloomingdale's rewards customers without credit

by Bryan Pearson — President, LoyaltyOne

The program: Bloomingdale's Loyallist Program

GlobalShop 2012: 8 ways the smartphone can help your customers love you

Mobile technology is not the brick-and-mortar retailer's enemy.

Kroger's loyalty plan is fuel for thought

by Lisa Biank Fasig — Director, JZMcBride and Associates

The Kroger Co., the largest traditional supermarket chain in the country, is preparing to release its fourth-quarter and annual earnings March 1, and the…

You're hot and you're cold ...

by Jeff Weidauer — Vice President, Marketing & Strategy, Vestcom International, Inc.

American retailers have been accused of being obsessively consumed with acquiring new customers, but negligent when it comes to retaining existing customers.

On Target

by Phaedra Hise — Senior Editor, COLLOQUY

It will be interesting to see if Target's business falls off or increases in the wake of the recent New York Times coverage of their personalized marketing…

Groupon testing VIP program

February 17, 2012

Groupon is testing a subscription-based loyalty program called Groupon VIP, according to the Chicago Tribune. The program costs $29.99 a year after a…

Gifting kiosks hitting European stores

January 20, 2012

Stanton Consultancy, a global foreign exchange and prepaid automation specialist, and Self-Service Networks, a provider of turnkey self-service kiosk, Web and…

Opinion: Why Nordstrom's loyalty program is so effective

Loyalty marketing is, and should always be, much bigger than just points, thresholds or incentives.

Knock-knock-knocking on loyalty's doors

by Bryan Pearson — President, LoyaltyOne

Never take for granted the mere act of a customer walking through your door. Every time it happens, it symbolizes the passage across many thresholds to…

How price increases led to whopping revenue growth for Kraft

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

A November 2, 2011 Barron's article reports that Kraft Foods' third quarter net revenues grew 11.5 percent in part due to a 7 percent price increase.

Think tank predicts Top 12 customer loyalty trends of 2012

December 6, 2011

To help marketers develop more effective loyalty strategies, Loyalty 360, a marketing think tank, has published 12 trends that it believes successful marketers…

Five ways digital marketing can improve loyalty programs

In too many cases, new digital channels and a retailer's loyalty program are disconnected.

NRF: Eight in 10 customers plan to give gift cards this year

November 20, 2011

Thanks to e-gifting, instant delivery through Facebook, personalized video and even mobile options, gift cards have become unique gift ideas in their own…

Shopkick rewards Visa cardholders

November 20, 2011

Visa Inc. has announced that its mobile app, Shopkick, now allows mobile users to earn more redeemable "kicks" by linking their eligible Visa debit or credit…

Survey: Grocery shoppers maintain or increase spending, look for more value, service

Consumer spending on groceries has increased in the past three months, but consumers are expecting more from their stores.

Survey: Kohl's is America's favorite fashion retailer

November 7, 2011

Kohl's is the nation's favorite fashion retail chain, according to an annual consumer survey conducted by Market Force Information, a provider of customer…

Young America short-term rewards result in 10 percent sales lift

November 7, 2011

Loyalty programs that are structured like promotions may generate significant short-term sales lift, according to Young America, an incentive marketing firm.