Kroger offers $1 per gallon fuel discount to loyal shoppers

May 30, 2011

According to the Lancaster Eagle Gazette, the Kroger Co. is expanding its fuel discount program, in which regular shoppers can get up to a $1-per-gallon…

Moms and loyalty — the power of the I-Network

by Sharon Goldman — Senior Director, COLLOQUY

I read this blog post about Moms and loyalty with great interest: The post noted new consumer research that shows that many consumers value the ability to…

Best Buy expands Shopkick app nationwide

May 22, 2011

Best Buy has announced that it is rolling out the location-based shopkick app to its stores nationwide. Smartphone users who download the app will be eligible…

Media Logic helps Cabela's celebrate its anniversary

May 22, 2011

Cabela’s, the world's largest direct marketer of hunting, fishing, camping and related outdoor merchandise, is having a birthday party and has retained Media…

The rebate debate

by Sharon Goldman — Senior Director, COLLOQUY

According to research released by the Aberdeen Group last week, half of retailers use rebate programs as part of their mix of customer loyalty. In addition…

At Kroger, Shoppers are Bananas for Loyalty

by Lisa Biank Fasig — Director, JZMcBride and Associates

Fun fact: Americans are just as likely to have bananas in their kitchen as a Kroger loyalty card in their wallets.

Macy's loyalty pilot still circling the runway

by Lisa Biank Fasig — Director, JZMcBride and Associates

Fans of I.N.C, Martha Stewart and other Macy's exclusive brands will have to wait a while before earning new reward points for their purchases.

Study says $16 billion worth of loyalty program rewards go unredeemed each year

by Kim Williams — Reporter, NetWorld Alliance

Americans accumulate approximately $48 billion in rewards points and air travel miles annually.

Altimeter’s Jeremiah Owyang pinpoints retail's sweet spot

by Laurel Tielis — Author and Professional Speaker, Laurel Tielis & Associates

To find retail's sweet spot, a purchase, put the customer ahead of technology. For multiple purchases, make customers influencers for your business.

Sears chairman takes blame for first-quarter losses

May 3, 2011

According to Reuters, Sears Holdings Corp. Chairman Edward Lampert took the blame for the company's first-quarter losses during the annual shareholders meeting…

Supermarket chain Big Y offers rewards card - with a fee

While some consumers expressed interest in the new plan, others were unenthusiastic.

PlaceWise expands Shoptopia launch to include Madison Marquette

April 20, 2011

Madison Marquette is the next shopping center developer and operator to join Forest City Enterprises in the launch of the Shoptopia Network, PlaceWise Media…

In Canada, loyalty a good aim for Target’s bullseye

by Lisa Biank Fasig — Director, JZMcBride and Associates

It looks like Canada is not only going to bring home the bacon for Target Corp., but chances are it will deliver some loyalty, as well.

AT&T announces Digby Mobile Commerce Solutions

April 10, 2011

AT&T today announced a new service, Digby Mobile Commerce from AT&T, created specifically for retailers to aid in design, deployment and management of…

'Extreme Couponing' should give retailers, brands and tech providers nightmares

by James Bickers — Editor, Networld Alliance

I'm normally loathe to go anywhere near reality television — and has there ever been a more dishonest or inaccurate label for a genre than that one? — but I…

Buying customer loyalty: Does it ever work?

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

Can we really buy customer loyalty? If not, what are we really buying?To answer these questions we need to define loyalty. Loyal customers:

Experiment on customers to get more from your self-service pilot

In our house, spring means two things: Chicago Cubs baseball and the school Science Fair. As I was helping my son sort out whether or not a cheese sandwich…

Organization engagement: Five key steps to aligning around the customer

Retailers might think they're customer-centric, but many customers experience the opposite.

NCR unveils first hybrid laser and imaging bi-optic scanner

March 16, 2011

NCR Corp., a global technology company offering assisted- and self-service solutions, recently announced that it is launching the world’s first hybrid laser…

A sweet rewards program

by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC

I'm not a big fan of traditional loyalty programs although I do belong to multiple grocery and drugstore programs. And that's exactly why I'm not a fan. If…