Loyalty Programs News
Michaels expands loyalty program, enhances rewards perks
March 5, 2026
Craft retailer Michaels is expanding its loyalty program with the debut of a new 9% rewards tier for its most loyal customers.
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Love’s Travel Stops enhances rewards loyalty program
March 2, 2026
Love's Travel Stops has enhanced its rewards loyalty program and now allows all drivers to earn and redeem points on fuel and in-store purchases at its 60…
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Nift taps John McNerney as GM APAC
February 9, 2026
Nift has appointed John McNerney as general manager, APAC, as the technology company moves to expand into Australia and the Asia-Pacific region.
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Levi Strauss, Walmart, Amazon lead Brand Keys loyalty index
January 30, 2026
The 2026 customer loyalty leaders include Levi Strauss, Skechers, Walmart, T.J. Maxx and Amazon, according to the 28th annual Brand Keys Customer Loyalty…
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Consumer loyalty driven by practical factors, not emotion
November 19, 2025
Consumer loyalty is driven by convenience, product performance and situational need and not emotion devotion.
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Snipes US launches Snipes Reserve loyalty program
November 17, 2025
Snipes US, a global sneaker and streetwear retailer, has launched a loyalty program called Snipes Reserve.
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Majority of consumers will join loyalty program with an active community
November 13, 2025
A good majority, 70%, of consumers are more likely to join a loyalty program that has an active community and 71% consider engagement with community members to…
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Amazon, Google, Microsoft lead loyalty leaders ranking
October 16, 2025
Amazon, Google and Microsoft are the top three brands, respectively, leading the Brand Keys Loyalty Leaders List which ranks the top 100 brands when it comes…
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Albertsons adds travel perk for loyalty members
October 1, 2025
Grocery shopping now comes with a side of vacation savings. Albertsons has added a benefit to its For U loyalty program, allowing members to earn cash back on…
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Southwest Airlines debuts free inflight WiFi to rewards members
September 26, 2025
Southwest Airlines and T-Mobile have announced a partnership that will offer free inflight WiFi to all Southwest Rapid Rewards members, regardless of their…
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Frontier Airlines expands loyalty perks access
September 9, 2025
Frontier Airlines has teamed with Loyalty Status Co. to offer an exclusive offer for members of select loyalty programs with other airlines to have access to…
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Consumers want transparency with loyalty programs
August 8, 2025
Consumer loyalty is at a crossroads, according to a research report from Kobie, and consumers want more transparency on a loyalty program's benefits.
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Loyalty programs gain in popularity but brands need to do more
August 6, 2025
Consumer loyalty programs are more popular than ever but not all brands are delivering on expected experiences.
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RaceWay taps Par Technology to power rewards program
July 30, 2025
RaceWay, a convenience retailer with over 240 stores in 11 states, has chosen Par Technology Corp. as its partner for the launch of its first customer loyalty…
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Customer loyalty at inflection point, claims study
July 24, 2025
Retail loyalty is hitting a crossroad and is at an inflection point as customer expectations are outpacing loyalty program evolution.
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Personalization with loyalty not grabbing traction despite profit potential
July 8, 2025
Many big companies are failing to adopt personalized loyalty and promotions despite the potential for profitability with just over half, 56%, stating their…
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Ikea Canada transforms rewards with personalized experience
June 20, 2025
Ikea Canada has revamped its Ikea Family rewards loyalty program by providing a personalized experience tailored to a customer's unique home furnishing needs.
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Rewards drive better ROI than discounts, claims study
June 12, 2025
Reward and incentive-based promotions can drive a better return on investment than a discount strategy as well as higher annual improvement in customer…
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Travelers depending more on rewards, loyalty program perks
June 4, 2025
Travelers are increasingly tapping rewards and loyalty programs, with nearly 80% depending on loyalty programs.
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Ikea launches rewards program offering points beyond purchase
May 30, 2025
Ikea U.S. has launched a rewards program that lets Ikea customers earn points throughout the entire customer journey, from planning to shopping to purchase.
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