Sony, Sprint executives to talk showrooming at August retail summit

June 13, 2013

LOUISVILLE, KY — Executives from Sony and Sprint will present strategies for turning showrooming into a blessing rather than a curse in an afternoon session at…

Paperless coupons fuel marketing effort at Weis Markets

June 12, 2013

A new eCoupon program from Inmar, a company operating intelligent commerce networks, is now being used at 164 Weis Markets throughout the northeast.

Window shopping gets real with eBay's 'shoppable windows'

June 6, 2013

EBay Inc. is launching a solution for storefronts aimed at increasing a retailer's sales — and keeping the commerce flowing even after business hours.

Why retailers must excel in the 4 Cs instead of just the 4 Ps

Marketing 101 classes are being rewritten … by consumers.

Putting the 'custom' back in customer

A commentary on how to save brick-and-mortar retail with tailored in-store experiences.

What ails Carnival?

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

When we think of a carnival we think of fun and good times. Unfortunately that’s not the image that comes to mind for the cruise line's passengers. So what’s…

Carrefour Group implements location analytics

May 23, 2013

Technology provider Esri and its partner company Galigeo announced the implementation of an enterprise-wide marketing solution for the Carrefour Group, a…

Swirl launches in-store mobile marketing platform

May 23, 2013

Swirl, a mobile marketing platform provider, today launched a program that is designed to attract and influence in-store shoppers with micro-targeted digital…

Kmart commercials continue word play, now offering 'big gas savings' (Video)

May 23, 2013

First they invited customers to come in the store and ship their pants. Now Kmart is letting customers know that if they spend $50 on store merchandise…

How to keep pace in the loyalty marathon

When running a marathon or building a loyalty program, remain patient, stick to your plan and trust your training.

Touchrate releases in-store shopper marketing solutions

May 17, 2013

Touchrate, an Orlando, Fla.-based company specializing in interactive touchscreen technology, announced its solutions recently went live for clients such as…

Pricing: Innovation vs. enhancement

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

Innovations premiums are huge. Early adopters often pay 3 to 4 times the price the mass market does. But what about product improvements? Do they carry the…

Malaysian retailer TANGS goes live with Manthan analytics

May 16, 2013

Manthan Systems, providers of business intelligence solutions for retailers, announced recently it's successful implementation of the ARC Customer Analytics…

Retail reboot: The changing face of retail worldwide

The evolution and tide of consumer change is global ... and is escalating.

Retail Mesh 'cuts through clutter' of mobile coupons

May 6, 2013

The rise of mobile technology in retail has led to a surge of platforms that push targeted, location-based mobile coupons to smartphone-wielding shoppers. A…

Commentary: Evoking the shopper's wants and needs

How interactive digital signage through mobile brings shoppers' desires to focus.

What's new, and what's not, about giving great customer service

Customers have changed in ways that will profoundly impact how you deal with them.

Why you need to 'multiculturize' your brand

by Arturo Nava — Managing Partner & Co-founder, Marketealo

There is a huge emerging Latino wave “Multiculturizing” America that will also change the mainstream market in the U.S. Latinos represent a massive $1.…

Study: Millennials still spending despite economy

April 26, 2013

The National Retail Federation analyzed data gleaned from Prosper Insights & Analytics' April Consumer Survey in order to gain a better understanding of…

STRATACACHE exhibits at Retail World Asia for first time

April 25, 2013

STRATACACHE, a provider of scalable, high-performance digital signage, content distribution and enterprise video acceleration technologies, exhibited its…