The customer-centric retail pricing zone

Analyzing shopping patterns across multiple stores allows for a more profitable pricing-zone strategy.

There's no room for revolutionaries on Wall Street

by Doug Stephens — President, Retail Prophet Consulting

Several months ago, JC Penney CEO Ron Johnson and his newly formed executive team made some significant changes to the pricing and promotional structure for…

What would happen if all the store signs were removed?

by Chris Petersen — Owner, IMS

Ever look around a store and notice all the signs? At least in technology stores you can't miss them. There seems to be a plethora of signs touting the latest…

Market-driven pricing

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

A May 9, 2012 Bloomberg Businessweek article, "Macy's 1Q profit jumps 38 percent," attributes the company's success to its ability to tailor its fashions to…

RCE Podcast episode 3: Why (most) retailers shouldn't worry about showrooming

July 6, 2012

New survey data reveals that most retailers have nothing to fear from the mobile-enabled consumer, and on today's call our panel discusses why that is - and…

Five ways to drive customer conversion rates in your stores

Increasing conversion rate is a sales opportunity that many retailers completely overlook.

Amazon phone to compete with Apple, Android devices

July 6, 2012

Amazon is developing a smartphone to compete with Apple's iPhone and devices running on Google's Android platform, according to Bloomberg News, which also…

Skype Station digital signage kiosks taking off

Estonian tech company says new Skype-capable kiosks will drive traffic and ad revenue for customers.

How to integrate digital for a great multichannel experience

Blending digital channels into a company's overall multichannel approach requires changes beyond the sales force.

Microsoft's new technology could be a mood lifter

by Bryan Pearson — President, LoyaltyOne

If there is one thing I have learned during my years in marketing, it is that it's a lot easier to engage a happy person than an angry one.

Study: Consumers easily fooled by discounts, freebies

July 2, 2012

Math is hard; just ask the numerous shoppers who struggled with fractions in a study recently completed at the University of Minnesota's Carlson School of…

Vending kiosks providing retailers variety of solutions

From dispensing products to tracking consumer behavior, vending kiosks are the new go-to retail solution.

RCE Podcast episode 2: ACA upheld, nude grocery shopping and Obama's gift registry

June 29, 2012

The National Retail Federation reacted very strongly to yesterday's Supreme Court decision to uphold the legislation commonly known as "Obamacare," and our…

Four retailers who translated social media into revenue

Marketing pros give tips on what to do with all those fans and followers.

Retail tech heats up to beat holiday shopping lockdown

by Christopher Hall — w, t

Behind-the-scenes prep for the holidays is underway, with digital signage and engagement tech on the upswing.

Supermarket offers free groceries ... if you shop nude

June 25, 2012

Bumping into an old friend at a grocery store is always awkward, but now imagine if you were both naked. That was a likely scenario last week at Priss, a new…

Obama campaign uses gift registry to raise funds

June 25, 2012

Consumers no longer just register for baby showers and weddings — they're also making lists for their birthday and graduation gifts. So why shouldn't…

Driving growth by changing the marketing and sales dynamic

Marketing execs can get so caught up in words, pictures and messages that they fail to focus on ROI.

Retail Customer Experience launches retail podcast

by James Bickers — Editor, Networld Alliance

The weekly wrap-up show will focus on the big events of the week, with food-for-thought for the days ahead.

Will consumers opt-in for the 'store of the future?'

by Cherryh Cansler — Editor, FastCasual.com

Motorola Solutions recently launched a variety of solutions to help retailers deliver what it calls the "store of the future." Many of the company's solutions…