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Marketing News & Media

Where Best Buy went wrong

Experts discuss why the retail giant is shrinking and whether it can stage a comeback.

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Smartphone apps could be retailers' No. 1 ally

May 9, 2012

Smartphone apps could be the magic bullet of marketing for retailers, according to a December 2011 ABI Research survey of U.S. consumers. The study, "Mobile…

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Portlogic develops mobile coupon delivery system

May 9, 2012

Portlogic Systems Inc., a mobile and Internet software developer and kiosk solutions provider, has launched its new proximity coupon push system. The…

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Two tales of retail showrooming

by Jeff Weidauer — Vice President, Marketing & Strategy, Vestcom International, Inc.

By now most folks have heard about "showrooming," the relatively new activity where consumers visit a brick and mortar store, look at a product they are…

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7-Eleven using smartphones to launch interactive campaign

May 7, 2012

Thailand 7-Eleven customers can now use their smartphones to interact in real time with television, online and radio commercials. Powered by technology from…

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How to help shoppers increase spend this Mother's Day

Mother's Day shopping can be big bucks for retailers, but there are still a few ways to get shoppers to spend even more.

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Target to debut home collection from Nate Berkus

May 4, 2012

Nate Berkus, probably best known as Oprah's design guru, is Target's latest design partner.

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Brick-and-mortar's inherent advantage: In-store relevance

Smart retailers make customers feel that their preferences, wants and needs are a priority from the minute they walk into the store.

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Brand attachment: The Barefoot Bandit and our sense of self

What an 18-year-old on a crime spree teaches us about branding.

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Why Customers Seem Scarce - Part 1

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

Far too many sellers suffer believe that customers are scarce and that they can't raise prices for fear of losing the customers they have.

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This Mother's Day, say it with plastic?

by Lisa Biank Fasig — Director, JZMcBride and Associates

Every year we spend billions of dollars trying to find a way to thank our mothers for labor pains and unconditional love, but it turns out our primary display…

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My two newest favorite terms

by Jim Joseph — President, Lippe Taylor

If you've read my book, then you know that I'm not a big fan of marketing buzz words. You know the ones: words that get used over and over, all day long, to…

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Social gifting coming on strong

April 30, 2012

Brick-and-mortar retailers are always looking for new, efficient ways to drive store traffic without diluting their brands. That was the inspiration for…

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What is an industry leader?

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

"Industry leader" is one of the financial press' favorite phrases, yet how often do they define the term? What makes one company, above all others, the…

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Furniture kiosk brings online experience to stores

April 25, 2012

Natuzzi Americas, a leather upholstery company, has unveiled an interactive kiosk for retailers to help deliver product information, videos and photos to…

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NRF: Despite gas prices, Mother's Day spending will rise this year

April 24, 2012

Riding the coattails of a spring where they spent freely on everything from garden supplies and home décor to colorful fashions, consumers will stretch their…

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Why 'Tweets for Treats' must die

by Doug Stephens — President, Retail Prophet Consulting

It was only a matter of time before marketers developed a work-around to avoid the heavy lifting of great social media. Companies like Amex and now retailers…

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Loyalty plan: A compelling showroom model

by Bryan Pearson — President, LoyaltyOne

Recent news stories regarding the trend of "showrooming" have me wondering why more merchants aren't showboating the one feature that distinguishes them from…

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Rent-to-own retailers trying to change bad rep - by hiring vets

April 23, 2012

Rent-to-own furniture retailers are trying to change the reputation they have as "predatory lenders" by hiring veterans returning from war, according to a…

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Who's running your business?

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

What would you say if someone told you that they were responding to 600 proposals a year versus 150 in prior years? Who among us wouldn't like to see that…

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