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Marketing News & Media

'Sudden' interest in everyday low prices

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

An article by Ely Portillo at CharlotteObserver.com indicates that Lowe's is the latest company to try everyday low prices. This comes on the heels of failed…

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What every retailer must know about Gen Y, part 2

Thrift is the new shopping; they call it thrifting. In this way, Millennials resemble their grandparents' Silent Generation.

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Taylor Swift Stores opening inside Walgreens, Duane Reade

October 9, 2012

Starting this week, Walgreens and select Duane Reade stores will launch the "Taylor Swift Store at Walgreens," that will feature branded merchandise like…

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Augmented reality: A growing force in retail

by Natalie Gagliordi — Editor of KioskMarketplace.com, Networld Media Group

From cereal boxes to lingerie, augmented reality is cementing its place in retail.

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Benefits of One-to-One Marketing for Digital Signage Using Customer Recognition

How customer-identification technology can increase content targeting accuracy and ROI.

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Who is the master of your company's destiny?

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

Who's controlling your business's destiny? Here are some simple questions to assess how much control you have over your business.

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What every retailer must know about Gen Y, part 1

Millennials live two lives: one in real time and the other in an edited virtual world.

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NRF forecasts 4.1 percent growth in holiday sales

October 2, 2012

Tempered by political and fiscal uncertainties but supported by signs of improvement in consumer confidence, holiday sales this year will increase 4.1 percent…

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The iPhone 5: Our best bet for clipping and saving trust?

by Bryan Pearson — President, LoyaltyOne

Of the many features the newly released iPhone 5 can offer, one of the most compelling for the consumer is this: It eliminates the clip-and-save.

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Holiday sales predicted to increase

by Annamaria Turano — Executive Director, MCAworks

Deloitte recently shared their forecast that holiday sales are expected to increase between 3.5 percent and 4 percent as the economy and the presidential…

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Total Wine announces plans to expand social media marketing

September 26, 2012

Total Wine & More, an independent retailer of wine, beer and spirits, announced a partnership with Dialogue Marketing to help support its social media…

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ICSC forecasts holiday chain store sales to increase by 3 percent

September 26, 2012

With the holiday season right around the corner, the International Council of Shopping Centers (ICSC) is forecasting a 3.0 percent sales increase for the…

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Facebook's sharing of user data raises concerns

September 25, 2012

More issues are being raised about Facebook privacy and the social networking site's practice of sharing user data. 

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Three examples of radical differentiation at Lululemon

The popular yoga retailer 'zigs when everybody else zags.'

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Robo-pricing: The latest pricing game

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

In the July 8, 2012 Financial Times article, "Amazon 'robo-pricing' sparks fear," we get a glimpse at the latest game in pricing. According to the article…

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RCE Podcast episode 11: Is retail any fun anymore?

A study this week suggesting that "retail therapy" isn't a real phenomenon leads to a fascinating discussion about how we feel and how we want to be spoken to…

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Big data: Finding an ant in an avalanche

by Jeff Weidauer — Vice President, Marketing & Strategy, Vestcom International, Inc.

Big data. It's the latest answer to our marketing prayers; the "holy grail" that will deliver the ultimate return for our precious marketing spend. Last year…

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Walgreens, LoyalBlocks unveil loyalty innovations

by Natalie Gagliordi — Editor of KioskMarketplace.com, Networld Media Group

The Walgreens app lets customers scan their mobile devices to earn points and redeem awards without a physical card.

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Customer experience management 101: Identifying channels of communication

by Kimberly Nasief — President, Measure Consumer Perspectives

Customer experience management has changed, thanks to the digital age. Social media has changed the way businesses interact with their customers. No matter the…

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The new 'super shopper' and the fate of bricks and mortar retail

Despite the mobile boom, 90 percent of consumers still embrace the physical store when making retail purchases.

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