Five ways to use mobile to drive positive brick-and-mortar shopping experiences

Extending the aisles, using games to engage shoppers among the ways mobile can make in-store shopping better.

IBM debuts cloud-based analytics suite

July 17, 2011

In a recent news release, IBM announced the launch of a new cloud-based Web analytics and digital marketing suite.

Not So Pretty in Pink

by Lisa Biank Fasig — Director, JZMcBride and Associates

Study affirms importance of in-store technology

July 12, 2011

Retailers are turning to technology to boost customer satisfaction, productivity and multi-channel sales, according to a study co-sponsored by HP and RSR…

Walmart gas discounts: Will they change the fuel incentive landscape?

by Sharon Goldman — Senior Director, COLLOQUY

That value isn’t necessarily derived from lower prices — though, of course, price is a strong loyalty motivator for consumers. As a giant retail leader that…

Making your retail business social in 2012

by Lynn Switanowski — President, Creative Business Consulting Group

People around the world are using social media for many reasons. They are meeting long lost relatives or high school classmates on social media sites…

Stop marketing already!

by Mike Wittenstein — Customer Experience and Service Designer, Storyminers

We live in an age George Jetson would consider futuristic (sans the flying cars, of course). We have pushbutton everything. Pushbotton marketing, pushbutton…

Connect with charities to brand and build your business

by Laurel Tielis — Author and Professional Speaker, Laurel Tielis & Associates

Whether it's in your business or your personal life, you can't have too many friends. A great way for all businesses to create friendships is by teaming up…

Pepsi Throwback

by Jim Joseph — President, Lippe Taylor

The cola wars are undoubtedly one of the most fascinating categories to watch in marketing - probably ever since the '80s.

Retail trends go under the microscope at August Summit

Consumer trend experts Vickie Abrahamson and Mary Meehan will share the findings of their latest research.

Stock Up on Customer Engagement

by Lisa Biank Fasig — Director, JZMcBride and Associates

It might not be a miracle, but Macy’s may reach a 34th milestone by Christmas.

Transaction Wireless secures patent for social gifting tech for Facebook

July 5, 2011

Transaction Wireless, a provider of multi-channel digital gift card and integrated marketing solutions, announced today that it has been granted a United…

Interactive window displays debut in UK

July 4, 2011

Hidden Creative, a Manchester, UK creative agency, has unveiled the newest in window displays: a fully interactive display that window shoppers control with…

Foursquare and American Express

by Jim Joseph — President, Lippe Taylor

I think a new day may just be beginning for location-based social media. Late last week Foursquare announced a new partnership with American Express…

US Airways suing for lower prices

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

A recent Miami Herald headline - "US Airways sues Sabre over pricing." According to the article US Airways isn't the only airline, American has a suit pending…

Big Y Foods pioneers Groupon use for grocery marketing

Retailer says there is 'big power' in store-specific coupon deals.

Customer experience lessons from Red Bull

Here are four ways the energy drink brand uses unconventional thinking to stand apart from its competition.

Opinion: Retailers, manufacturers need to work on collaboration

Collaboration shouldn't be exclusive to a new product launch, promotion or supply chain initiative.

Shopatron helps Klipsch develop premium ecommerce site

June 22, 2011

Klipsch, the manufacturer of high-end audio speakers, is making its products available online with the help of ecommerce solutions provider Shopatron.

Hitwise says each new Facebook fan leads to 20 extra visits to a retailers site

June 22, 2011

According to the Hitwise blog, Facebook fans have a real measurable value: 20. That’s the number of additional visits Hitwise analyst Robin Goad said a…