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Marketing News & Media

Amex and foursquare roll out mobile coupon program nationwide

June 22, 2011

American Express is embracing location-based mobile couponing. The credit card company is joining with location-based social media site foursquare to roll…

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The Beauty of Soft Benefits

by Sharon Goldman — Senior Director, COLLOQUY

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Mobile loyalty app shopkick welcomes small, medium retailers

June 21, 2011

Location-based shopping app shopkick is welcoming small local stores and coffee shops into its program. The program, which already includes prominent retailers…

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Lowly barcodes get fresh approach

June 21, 2011

The humble universal product code (UPC), the tiny barcode that appears on every package good, is getting a creative new approach. An article at the Wall Street…

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NetWorld Alliance publishes roadmap for mobile retail apps

June 21, 2011

LOUISVILLE, Ky. — NetWorld Alliance, publisher of Retail Customer Experience and other B-to-B news and information portals, has published "Executive Briefing…

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NN4M combines catalog shopping with impressive interactivity on figleaves.com iPad app

June 21, 2011

NN4M, a provider of integrated, transactional retail apps and mobile solutions, has developed a mobile shopping iPad app for retailer figleaves.com. The new…

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You can't sell a Rolex like a Ram Truck

by Bob Phibbs — CEO, The Retail Doctor

More and more brands are opening their own retail outlets in an effort to make their brand stand out. But more importantly to control their image.

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Good news for retailers and shoppers: "retail therapy" does make you happy

June 20, 2011

According to an article in the UK Daily Mail, it’s official: shopping does make you happy. The article cites a new study that says buying something nice has “a…

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UK mobile coupon company Eagle Eye secures funding

June 20, 2011

UK Mobile voucher company Eagle Eye Solutions has raised £1.5 million (US$2.4 million) in a round of funding led by Sir Terry Leahy, former CEO of UK retailer…

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MUJI, the 'unbrand'

by Jim Joseph — President, Lippe Taylor

I find this recent import from Japan to be an interesting retail branding story.

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Thumping the sales slump

by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC

Just about any store or person hits a sales slump sometime in the year. Some slumps last a day, some last a couple days, and some last an excruciating amount…

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Bloomsday Breakfast at Bryant Park creates buzz for Ireland

by Laurel Tielis — Author and Professional Speaker, Laurel Tielis & Associates

NEW YORK — With all of the less-than-happy stories in the news, how do you brand a country, create community involvement, and make people happy?

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When all else fails, buy your competitor?

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

Is AT&T's proposed purchase of T-Mobile good strategy? Or another form of denial?

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Mobile Retail Monday: Simon Malls

The app offers lots of options, but suffers from not having enough relevant content.

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Five steps to integrating your multichannel marketing

While the message should remain consistent, what works on television or in a circular likely won't work on mobile or at the shelf.

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Retailer videos find audience on YouTube

According to new research, 73 percent of U.S. retailers are making use of online video.

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Digital signage & coupon kiosks aim for redbox-like ubiquity

by Christopher Hall — w, t

Coupon Express digital signage kiosks are gaining steam in their drive toward market penetration.

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Geoscape to integrate new tool into its online marketing system

June 19, 2011

Geoscape International Inc., a business intelligence and analytics company, announced it has integrated Acxiom Corp.’s Personicx data and analysis tool into…

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The ‘New Circular’: Putting digital shopper marketing to work

Transforming the traditional circular is key in reaching consumers.  

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Countering the 'Groupon Effect' and linking tactics to strategy with mobile marketing

How should retailers use mobile marketing to establish brand loyalty?

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