Survey: Online advertising lifts in-store CPG sales

October 10, 2011

Online metrics company comScore Inc. and brand consultancy dunnhumbyUSA have released results of multiple studies measuring the offline sales impact of online…

Paycloud brings mobile loyalty and gift-card tech to smaller retailers

by James Bickers

The mobile marketing app lets consumers aggregate loyalty programs and special offers on their smartphones.

Oh no, we forgot the children! Let's re-discover our precious Millennials.

by Mark Murray — Director, The Store Channel

Last week my daughter texted me – "I think grandma sent me a check. What do I do with it?" For the record, she only texted me after her friends threw their…

Lies, damn lies and statistics

by Jeff Weidauer — Vice President, Marketing & Strategy, Vestcom International, Inc.

A recent article in CPG Matters relates new findings from Campbell Soup Company that 80 percent of buying decisions are made before a shopper ever gets to the…

Survey: Retailers need to prepare for 'precision shoppers' this holiday season

October 9, 2011

Seventy-two percent of U.S. consumers expect their holiday spending to be "careful" or "controlled" in 2011, according to Accenture's annual consumer holiday…

Maximizing the value of your email marketing

by Laurel Tielis — Author and Professional Speaker, Laurel Tielis & Associates

Social media is growing, and businesses, both large and small, need to participate in the online conversation to stay front of mind. But doing that doesn't…

Identifying and leveraging your VIP customers

by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC

Of course all of your customers are important to the success of your business, but your top customers are even more important. Let's call them your VIPs.…

What Whole Foods gained from its LivingSocial deal

The offer of $20 worth of products for $10 sold 'at a staggering rate.'

A new concept: B2ME marketing

by Paul Flanigan — Founder, The Preset Group

I heard this term for the first time last week and had to take to the intertubes to learn more. Strangely, I didn't not find much. So I want to share my…

Access does not equal value

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

A professional recently told me that he'd merged his firm with a larger firm. Then he went on to say that he'd sent his clients a letter stating that the fees…

Tanga puts Etsy in its sights with craft site BelleChic

by James Bickers — Editor, Networld Alliance

The daily deal retailer known for its sense of humor is reaching out to handmade goods shoppers with a new online store.

What Facebook's 'Want' button means for retailers

by Mike Wittenstein — Customer Experience and Service Designer, Storyminers

Facebook is adding a WANT button in addition to other interface changes. Knowing what shoppers want before they buy it is a big deal for everyone.

Price Chopper selects Mercatus Smart Shopping tech

October 3, 2011

Mercatus USA, a software development company delivering cross-channel marketing capabilities to the retail industry, has announced a multi-year deal with Price…

After Missoni, what's next for Target: Obama favorite Jason Wu

October 3, 2011

With the last of the Missoni for Target products making their way off store shelves, the retailer has announced its next big-name fashion lure: Jason Wu.

A lesson in customer service

by Jim Joseph — President, Lippe Taylor

I just got a text the other day that many of us hope never happens: the guy who has cut my hair for years is leaving the salon. Oh no!

The 2011 holiday outlook for specialty stores

by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC

With Black Friday less than two months away, it's time to take a look at this year's holiday predictions. Here are some recent headlines about the upcoming…

How data-driven creative is transforming the customer-retailer relationship

Data-driven insights are creating a new language for retailers and marketers to deliver personalization.

Gilbarco gas pumps to greet customers by name, offer personalized promotions

September 28, 2011

Convenience store cashiers may not remember their customers by name or recall their favorite soft drinks, but fuel dispensers soon will — thanks to the…

The six incorrect reports you will hear about holiday retail – again

by Bob Phibbs — CEO, The Retail Doctor

Fruitcakes aren't the only things that reappear, stale, each holiday season.

You should stop issuing coupons. Here's why.

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

Megan McArdle, in her May 11, 2011 article, "Discriminatory Pricing," in The Atlantic, suggests that coupons are simply a way to distinguish between markets…