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Marketing News & Media

CORESense partners with Social Candy to offer online shopping via Facebook

May 30, 2011

CORESense, an SaaS (Software-as-a-Service) provider of end-to-end ecommerce and retail software solutions, announced a partnership with Social Candy to provide…

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New mobile coupon and loyalty programs announced by Street Savings

May 30, 2011

Mobile marketing company Street Savings announced two new closed-loop mobile couponing and loyalty rewards products — Street Savings Mobile Coupons and Mobile…

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Retail Success in the Sunshine State

by Annamaria Turano — Executive Director, MCAworks

What makes a store a local favorite in Florida? Knowing the Florida customer and addressing her lifestyle needs is the answer to Bealls’ success in the…

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ScreenScape to deliver video content to Bauer Hockey's retail partners

May 26, 2011

According to a company press release, ScreenScape Digital Signage Network announced that Bauer Hockey, a manufacturer of ice hockey equipment, will use the…

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Moms and loyalty — the power of the I-Network

by Sharon Goldman — Senior Director, COLLOQUY

I read this blog post about Moms and loyalty with great interest: The post noted new consumer research that shows that many consumers value the ability to…

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Lessons from the 'Shark Tank'

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

I was channel surfing when I stumbled across the program 'Shark Tank.' For those of you who may not have seen it, entrepreneurs present their business ideas to…

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Wowing Customers Doesn’t Come With A Groupon

by Bob Phibbs — CEO, The Retail Doctor

I was reading a blog about using Groupon for a restaurant and a posted comment stood out, "... the key is adding value, so that when they use their Groupon at…

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American Express Social Currency

by Jim Joseph — President, Lippe Taylor

I've been speaking a lot lately about how social media can transform a brand. Either give it a voice for the first time, give it thought leadership status…

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Mobile Retail Monday: The Tour Wrist app

Our expert says the new panoramic image tool is a killer app for retailers.

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Media Logic helps Cabela's celebrate its anniversary

May 22, 2011

Cabela’s, the world's largest direct marketer of hunting, fishing, camping and related outdoor merchandise, is having a birthday party and has retained Media…

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Heritage vs. innovations vs. relevance

by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC

In an interview published a few years ago in Fortune magazine, Disney CEO Bob Iger was asked if Disney's lessening emphasis on animation was diminishing the…

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The rebate debate

by Sharon Goldman — Senior Director, COLLOQUY

According to research released by the Aberdeen Group last week, half of retailers use rebate programs as part of their mix of customer loyalty. In addition…

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At Kroger, Shoppers are Bananas for Loyalty

by Lisa Biank Fasig — Director, JZMcBride and Associates

Fun fact: Americans are just as likely to have bananas in their kitchen as a Kroger loyalty card in their wallets.

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Is 'America-washing' the next big thing?

by Doug Stephens — President, Retail Prophet Consulting

Walmart CEO Mike Duke surprised analysts last week by announcing that the majority of the products the retailer sells are made in the United States. The…

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Macy's loyalty pilot still circling the runway

by Lisa Biank Fasig — Director, JZMcBride and Associates

Fans of I.N.C, Martha Stewart and other Macy's exclusive brands will have to wait a while before earning new reward points for their purchases.

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How social media is changing conferences

by Jim Joseph — President, Lippe Taylor

Last week I went to two industry conferences (OTC Perspectives and PRSA Counselors Academy) and an awards show (Sabre Awards) — it was a big networking week.…

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How 'karma credit' can build a business

by Laurel Tielis — Author and Professional Speaker, Laurel Tielis & Associates

While charity may begin at home, you build business by bringing it into your store. What goes around truly does come around. Take care of other people, and…

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Politics, religion and sex

by Harry Friedman

I admit it right here in the first paragraph. I am not really going to talk about sex. Too easy, a lob shot. So in this year of presidential hopefuls popping…

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Social media for retail made simple

by Laurel Tielis — Author and Professional Speaker, Laurel Tielis & Associates

If you're still wondering about how important social media can be to your business, think about this. Getting involved in social media is the same as…

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Where does the time go?

by Lynn Switanowski — President, Creative Business Consulting Group

Yesterday, I had a meeting with a client where we were supposed to spend 3 hours brainstorming a marketing strategy for a new store grand opening. Instead…

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