Bloomsday Breakfast at Bryant Park creates buzz for Ireland

by Laurel Tielis — Author and Professional Speaker, Laurel Tielis & Associates

NEW YORK — With all of the less-than-happy stories in the news, how do you brand a country, create community involvement, and make people happy?

When all else fails, buy your competitor?

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

Is AT&T's proposed purchase of T-Mobile good strategy? Or another form of denial?

Mobile Retail Monday: Simon Malls

The app offers lots of options, but suffers from not having enough relevant content.

Five steps to integrating your multichannel marketing

While the message should remain consistent, what works on television or in a circular likely won't work on mobile or at the shelf.

Retailer videos find audience on YouTube

According to new research, 73 percent of U.S. retailers are making use of online video.

Digital signage & coupon kiosks aim for redbox-like ubiquity

by Christopher Hall — w, t

Coupon Express digital signage kiosks are gaining steam in their drive toward market penetration.

Geoscape to integrate new tool into its online marketing system

June 19, 2011

Geoscape International Inc., a business intelligence and analytics company, announced it has integrated Acxiom Corp.’s Personicx data and analysis tool into…

The ‘New Circular’: Putting digital shopper marketing to work

Transforming the traditional circular is key in reaching consumers.  

Countering the 'Groupon Effect' and linking tactics to strategy with mobile marketing

How should retailers use mobile marketing to establish brand loyalty?

Groupons in Plastic Instead of Paper? Not so Fishy

by Lisa Biank Fasig — Director, JZMcBride and Associates

Saks Fifth Avenue to accelerate customer-centric transformation

June 8, 2011

Luxury retailer Saks Fifth Avenue has appointed 5one, a global retail consultancy, to assist in the on-going transformation of Saks to a more customer-centric…

Scarcity mentality: Boon or bane?

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

Actually it could be either, depending upon where it exists.

Big Y Foods launches first-ever grocery integration with Groupon

June 6, 2011

Big Y Foods, Inc., Incentive Targeting and HaloEffect today announced that they have teamed with Groupon, to bring social buying to the grocery retail and…

Tesco still fighting uphill battle in the United States

Tesco's Fresh & Easy keeps pushing along in the U.S. as the chain recently announced plans to open its first two stores in San Francisco.

Four essential steps for acquiring and retaining today's connected customer

Globalization and technology are transforming retail customers at a velocity never before experienced.

MarketLive offers merchants profile-driven remarketing suite

June 1, 2011

MarketLive Inc., an eCommerce software and solutions provider, has announced it will offer a remarketing suite built for the MarketLive eCommerce platform and…

Price gouging: Is it possible?

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

There have been reports of price gouging on sales of the Chevy Volt and Nissan Leaf with dealers charging $10,000 or more over the manufacturer's suggested…

Audiobrain joins Red Chariot's retail collaborative

May 31, 2011

Red Chariot, a Minneapolis-based retail collaborative, has announced that Audiobrain, a sonic-branding firm, has joined the collaborative. Audiobrain's role is…

Commentary: Why digital signage & mobility are the future of marketing

Multichannel marketing's future is in proximity marketing, combining digital signage and mobile tech.

NRF: Father's Day spending jumps considerably this year

May 30, 2011

Faced with tough budgeting decisions, consumers have put Father's Day on the back burner for years, but this year Americans seem intent on showering dad with…