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Marketing News & Media

Consumers are loving gift cards

July 8, 2025

The sale of U.S. gift cards is projected to increase 10% this year, compared to 2024.

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Kroger shuttering over 50 stores due to underperformance

July 7, 2025

Kroger, which operates more than 1,200 stores, plans to close 60 that are deemed under performing.

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How tariffs could lead to better customer experiences

by John Mazur — CEO, Chatmeter

Higher prices due to tariffs are likely, but brands that take this period of economic uncertainty to double down on their customer experience will come out…

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The loyalty trend you’re not watching but should be

by Jennifer Farmer — Director of Merchant Development, Valuedynamx

Retailers looking to drive more year-round sales and eliminate off-peak season lulls should look to their reward and loyalty programs to proactively engage…

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Amazon Prime Day kicks off 4 days of sales July 8

June 30, 2025

Amazon's Prime Day 2025 sales event starts July 8 and runs four days, through July 11, this year with deals across more than 35 categories.

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Shaping retail experiences that resonate with today’s consumers

by Cindi Kato , Michael Trenary

Resonant retail experiences aren’t just about selling products, they’re about cultivating emotional connections, inspiring loyalty, and creating spaces where…

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Leverage insights to personalize customer experiences, drive deeper emotional connections

by Emily Clark — Head of Retail, Further

Successful retailers are set apart by their ability to balance innovation with connection, and technology with authenticity. And when they get that emotional…

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Costco boosts membership perks for top-tier members

June 23, 2025

Costco has boosted its perks for the high-tier members in its Executive membership level.

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Albertsons Media Collective debuts in-store digital display network

June 23, 2025

Albertsons Media Collective, the retail media arm for Albertsons Companies, will launch an in-store digital display network this summer.

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Ikea Canada transforms rewards with personalized experience

June 20, 2025

Ikea Canada has revamped its Ikea Family rewards loyalty program by providing a personalized experience tailored to a customer's unique home furnishing needs.

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Convenience services industry generates $40B in economic impact

June 19, 2025

The U.S. convenience services industry, encompassing vending, micro-markets, office coffee and pantry services, produces a $40.04 billion annual economic…

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The future of shopping in retail: What to expect in the next 10 years

by James Robins — Chief Marketing Officer, Yodeck

Shopping journeys are becoming increasingly fragmented. Today’s consumers are influenced by multiple and often simultaneous touchpoints. To stay competitive…

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L'ovedbaby goes personal to drive customer engagement, revenue

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

A baby clothing brand taps Birdseye to drive customer engagement as well as optimize inventory turnover.

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Rewards drive better ROI than discounts, claims study

June 12, 2025

Reward and incentive-based promotions can drive a better return on investment than a discount strategy as well as higher annual improvement in customer…

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From data to dollars: Why email marketing is key to scalable business growth

by Austin Wright — Head of Strategy & Analytics, SVP, Tandem Theory

By developing a strategic, data-driven approach to email marketing, retailers can tap into the full potential of this powerful marketing channel.

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Marshalls pops up a lounge in airport terminal

June 9, 2025

Marshalls launched an 'Upgrade Lounge," a pop up experience, in Terminal 4 at JFK Airport.

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Google debuts AI Mode try-on tool for shoppers

June 6, 2025

Google has launched AI Mode, a virtual try-on tool that works with shoppers' photos and offers guidance and product data.

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Trump’s tariffs and the battle for brands to maintain customer loyalty

by Kenn Kennedy — Head of North America, Antavo

Brands that can adapt their loyalty strategies to meet these new challenges will not only survive but have the opportunity to build even stronger, more…

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Travelers depending more on rewards, loyalty program perks

June 4, 2025

Travelers are increasingly tapping rewards and loyalty programs, with nearly 80% depending on loyalty programs.

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How Retailers Can Make Every Shopping Experience Memorable

Explore how retailers can elevate customer engagement by blending physical and digital channels into seamless, memorable shopping experiences. The blog…

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