Amazon Mom program targets deals to mothers of young children

by James Bickers — Editor, Networld Alliance

September 8, 2010

Amazon.com announced the launch of its Amazon Mom program, an opt-in loyalty program limited to parents and caregivers of children from prenatal through the…

Survey: Despite economy, back-to-school spending holds steady

Households with school-aged children spend an average of approximately $404 per family on back-to-school items.

Amazon challenges GameStop, others with release-day delivery

by James Bickers — Editor, Networld Alliance

September 8, 2010

Online retail giant Amazon.com is getting more aggressive in its head-to-head competition with bricks-and-mortar retailers. The company tackled bookstores with…

Opinion: The recession is over, if you're paying attention to customers

A look at two retailers on the right track, and two that aren't, when it comes to satisfying core customers.

Shoe-shopping with Friends in 10 Steps or Less

by Lisa Biank Fasig — Director, JZMcBride and Associates

Think of it as a virtual shopping trip where all your friends can offer their opinions and advice, even though they are not there.

Samsung Gets It Right!

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

Reflect, TXT4CRM partner to offer in-store marketing platform

September 1, 2010

Reflect Systems, a national full-service provider of in-store digital media solutions including digital signage, has announced a strategic partnership with…

GameStop pulls video game that lets players be the Taliban

by James Bickers — Editor, Networld Alliance

September 1, 2010

Video game industry site Kotaku reports that retailer GameStop has elected not to sell or advertise the upcoming Electronic Arts game "Medal of Honor" in its…

What will bookstores look like in five years?

by James Bickers — Editor, Networld Alliance

The proliferation of e-readers is fundamentally changing the value proposition of bookselling.

Target launches customizable ad platform

August 26, 2010

Target.com has launched “My TargetWeekly,” a new customizable version of its online weekly ad, which already draws more than 1.2 million visitors.

Study: Eight out of ten consumers shop online at least once a week

August 26, 2010

Eighty-three percent of consumers are shopping online at least weekly, according to Compete's quarterly Online Shopper Intelligence Study.

Grocery theatricals put under the spotlight

Some in-store bakeries are used "merely to warm up bread made in industrial units hundreds of miles away."

Three mobile web marketing tips for the holiday shopping season

Bringing the online experience into the store, embracing cross-channel behavior are keys to success.

A Test Material Girls Should Love: Macy’s Pilot

by Lisa Biank Fasig — Director, JZMcBride and Associates

A new loyalty program may soon be rewarding shoppers who purchase brands by Madonna, Martha Stewart and Donald Trump – and they do not have to charge it.

Making the most of transactional emails

80 percent of the revenue generated from transactional emails comes from shopping cart recovery.

YOU ARE HERE...Whether You Like It Or Not

by Doug Stephens — President, Retail Prophet Consulting

A look at the emerging location-based marketing channel and its impact on brands and retail.

The psychology of retail marketing

From rounded corners to natural textures: Neurological research reveals why consumers react the way they do to the in-store experience.

Pricing: An Added Convenience?

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

Whole Foods unveils wellness app

August 22, 2010

Whole Foods Market has announced its Missions App is available on the App store. As a part of the company's ongoing mission to promote wellness and encourage…

Nordstrom Integrates Social Media on New Web Site

by Mike Wittenstein — Customer Experience and Service Designer, Storyminers

Nordstrom's new website is killer. It blends the best of efficiency and design in one site that's easy to use, feels great, and keeps the customer focused on…