Coming soon: Explore retail shops through Google Maps

by James Bickers — Editor, Networld Alliance

Google has quietly announced that it is going to allow businesses to add location photos to their Place Pages, accessible through search and Google Maps.Seems…

Pricing: Are You Confusing the Market?

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

Play N Trade franchisee uses social media for store launch

April 25, 2010

Play N Trade Franchise Inc., the fastest growing video game franchise worldwide, announced in a press release a new store opening in Chicago’s Six Corners…

Mall of America going after luxury shoppers with remodel

April 25, 2010

The Minneapolis Star Tribune reports that a $5 million renovation to the iconic Mall of America is taking aim at luxury shoppers. Carpet is being replaced with…

Selling the seductiveness of luxury in-store

Why the in-store experience is crucial for creating loyalty to artisanal products.

Retailers: Ask your customers for permission to market to them

You can legally add a customer's email to your mailing list without asking. Here's why you shouldn't.

Report: Moms win out over the economy

Mother's Day spending poised for a five-percent increase, according to new research.

Best Retail in Romania...Hard Rock?

by Mike Wittenstein — Customer Experience and Service Designer, Storyminers

Great brands don't just deliver a great experience. They deliver a great experience everywhere!

Three easy ways to boost email deliverability

Increasing email deliverability is both an art and a science, and these tips tap into both.

Men shop too: The four key factors for marketing to men

Reaching the male shopper takes more than merely transforming colors, fonts and packaging.

Retail e-mails: Treading the fine line between marketing and spam

by James Bickers — Editor, Networld Alliance

A retailer's opt-in list is one of its most valuable assets, but reaching out to it too often can result in brand backlash.

Working Harder, Making Less

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

If I told you to: Expand into new markets to stimulate growth. Dramatically increase your investments in inventory and facilities. Accept 15% to 20% lower…

10 Reasons Your Retail Competitors Have More Business Than You

by Bob Phibbs — CEO, The Retail Doctor

If I hear one thing over and over from small business owners its, "I just need more customers." Heard it before 9/11, heard it after, heard it during the…

JCPenney, People magazine announce cross-promotional partnership

April 18, 2010

J.C. Penney Company Inc. and People StyleWatch have teamed up to make it easier than ever to find the latest celebrity-inspired fashion looks and trends…

Shopping center uses Facebook promotion to snag new fans

April 18, 2010

Upscale Houston shopping destination Uptown Park has announced a new Facebook promotion aimed at getting more people to interact with the company on the…

Partnership enables real-time retail ad campaign manipulation

April 18, 2010

Online targeting platform provider [x+1] announced in a press release that it has partnered with KN Dimestore, provider of online ad effectiveness measurement…

Fatto a mano: The seductiveness of luxury

A stroll through the streets of Florence highlights the true meaning of luxury in the post-recession world.

April Quote

by Mike Wittenstein — Customer Experience and Service Designer, Storyminers

Are the experience you offer customers and the stories they share about you the same?

If a Brand Falls in the Forest...The Power of Social Listening

by Doug Stephens — President, Retail Prophet Consulting

There’s been an incredible amount of talk over the last few years about social media.  And frankly, most of the talk is about talking.  The truth is that the…

Four areas for improvement in retail online marketing

From social networking to grass-roots PR, here are simple ways to get more results from your online efforts.