Four areas for improvement in retail online marketing

From social networking to grass-roots PR, here are simple ways to get more results from your online efforts.

"Heroes" star gets into the mobile retail world

by James Bickers — Editor, Networld Alliance

Greg Grunberg's Yowza app makes it easy for retailers to offer mobile coupons.

Just for you... here's the one word that matters

by Susie Pecuch — Client Contact, The Customer Experience Architects

Amidst the many fancy and impressive business theories, advice and strategies for retail success, there is actually only one word that really matters.

The Market Share Myth

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

The Automated and Connected Store

Store revival in retail will require a monumental shift in the retailer's mindset for overhauling a customer's destination shopping experience, personalized…

New study reveals impact of Facebook on retail

March 30, 2010

Retailers who are actively involved in marketing their products and services using Facebook may have a distinct advantage over their competitors, according to…

Yowza!! launches self-service mobile couponing for retailers

March 22, 2010

Yowza!! has announced the launch of its self-service sign-up option that brings the power of mobile coupons to small businesses that haven't had the…

Training Your Customers

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

Strategy summit to explore shopper marketing

March 21, 2010

The role of messaging, merchandising and digital signage to deliver consumer impact and sales lift will be the topic of a featured panel at the 5th Annual…

Walmart, DreamWorks bringing Viking ships, dragons into stores, Times Square

March 18, 2010

More than 2,500 Viking ships are sailing into Walmart stores nationwide as DreamWorks Animation SKG, Inc. and Wal-Mart Stores, Inc. unveil an exclusive…

Seven principles for marketing to women

A cognitive anthropologist explains how men and women form emotional relationships with brands and retailers differently.

Report: Catalogs increasingly drive online sales

More than ever, people shop the catalog but buy on the Web site.

Retailing in the Absence of Recovery

by Doug Stephens — President, Retail Prophet Consulting

Each day we wait and wonder when the economy will kick in to a pattern of consistent recovery.  But in order to truly understand the forces at work in this…

Annoying Customer Behaviors

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

Target unveils scannable mobile coupon program

March 10, 2010

Target announced that it is the first national retailer to offer a scannable mobile coupon program that allows guests to receive exclusive offers directly on…

GlobalShop: 'Consumerism has become activism'

by James Bickers — Editor, Networld Alliance

Envirosell's senior vice president shares research-based insights on the new American shopper.

Report: Retailers must adapt to 'conscious, practical consumerism'

March 8, 2010

With new shopping behavior data and demographic trends indicating that an enduring shift has taken place as a result of the recent economic downturn, retailers…

Is Discounting Ever Appropriate?

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

Opinion: 'Just say no' to discounting

March 2, 2010

Luxury retail took a heavy hit from the recession, and many retailers responded almost reflexively with quick and deep price cuts. The jewelry segment relied…

Pricing and Name Awareness

by Dale Furtwengler — President, Furtwengler & Associates, P.C.