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Marketing News & Media

Nordstrom Integrates Social Media on New Web Site

by Mike Wittenstein — Customer Experience and Service Designer, Storyminers

Nordstrom's new website is killer. It blends the best of efficiency and design in one site that's easy to use, feels great, and keeps the customer focused on…

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We get a kick out of mobile loyalty

by Sharon Goldman — Senior Director, COLLOQUY

It’s gotten big buzz thanks to a new partnership with Best Buy, and the New York Times has already shown an appetite for this app, but here at COLLOQUY we…

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How old-school catalogs drive up sales

Nine out of 10 of the top converting retail websites in the U.S. also have catalogs.

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Greatness: Accelerating the Recovery, Part III

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

 

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Largest U.S. shopping mall operator launching location-based retail app

August 15, 2010

Shopkick, a Silicon Valley-based "mobile meets retail" startup, and Simon Brand Ventures, the business-to-consumer arm of Simon Property Group, Inc., have…

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How iPads are Going to Change the Face of Retail

by Mike Wittenstein — Customer Experience and Service Designer, Storyminers

Tablet computing and inexpensive apps, similar to the Apple iPad platform, bring a host of new opportunities to interact with customers. Here are a few 

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Best Buy, shopkick unveil new location-based retail app

August 9, 2010

Best Buy Co. Inc., a leading retailer of consumer electronics, and shopkick, the Silicon Valley-based "mobile meets retail" startup, recently unveiled…

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Greatness: Accelerating the Recovery, Part II

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

 

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Opinion: 'New retail experts' are here to stay

To prosper in a buyer-dominant world, you must stop thinking like yesterday’s seller and start thinking like today’s buyer.

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Speedway doesn’t slow down . . . its rewards options, that is

by Sharon Goldman — Senior Director, COLLOQUY

Act fast, high-frequency competitors. Speedway SuperAmerica’s new Speedy Rewards Pay Card is now turning its members’ loyalty cards into debit cards, offering…

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Greatness: Accelerating the Recovery, Part I

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

 

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Opinion: Why mobile coupons are not the answer

One expert says displaying a barcode coupon on a smart phone is a poor way to address consumer desire for value.

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Survey: Outlook for back-to-school shopping season improving

July 26, 2010

Shoppers are putting down their pencils and turning to social networks and mobile phones this back-to-school shopping season, according to a new consumer…

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Seven requirements for becoming customer-centric

Retailers are trying to embed customer orientation into their culture, but most are struggling to make real progress.

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Competition, What Competition?

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

 

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A tale of two Apple fans

by James Bickers — Editor, Networld Alliance

I've so far resisted the urge to add to the number of electrons spilled over the whole iPhone 4 debacle, but a couple of very different reactions to the…

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Sears, Kmart launch Facebook program for new college students

July 25, 2010

Getting ready for college is an exciting time, but it can also be an overwhelming affair for students and parents with so many important decisions to make. To…

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Card Sharps: How Hallmark reinvented its loyalty value proposition

by Sharon Goldman — Senior Director, COLLOQUY

Hallmark is an American classic, a nearly 100-year-old, third-generation family-owned company with deep roots in Kansas City, Missouri. But even long-standing…

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Sears, Kmart use loyalty program for charity

July 20, 2010

While many Americans have had to scale back charitable giving during these financially difficult times, their desire to give to those less fortunate has not…

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American Eagle: Try on jeans, get a free smart phone

July 20, 2010

American Eagle Outfitters has announced a back-to-school promotion in which every customer who tries on a pair of AE jeans receives a free smart phone after…

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