Retailers target younger shoppers with mobile coupons

February 1, 2010

Recent tests of mobile coupon programs from J.C. Penney, Target, 7-Eleven and other retailers are attempting to reach younger shoppers where they live — on the…

Study: Valentine's Day spending to hold steady

February 1, 2010

Despite the general perception that the economy is slowly recovering, most consumers anticipate spending a similar amount on their significant other this…

Five great uses of social media at retail

Retailers are struggling to figure out how to fit social media into their holistic strategy. Here are five retailers that are doing it right.

Tesco entering the movie business

January 27, 2010

When Tesco CEO Sir Terry Leahy told this year's NRF attendees to "follow the customer" for new business ideas, he might have had this in mind: AdAge reports…

Study: Loyalty programs are failing to connect with customers

January 24, 2010

As more marketers turn to loyalty and rewards programs to spark business growth, a new report from the Chief Marketing Officer (CMO) Council indicates that…

The Lost Art of the Loss Leader

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

Traditional strategies for promotional discounting are being ignored, and retailers are losing revenue as a result.

Food Lion, Bloom pay customers to buy private-label products

January 20, 2010

Grocers Food Lion and Bloom are getting aggressive with their private-label products, says Progressive Grocer. In a marketing campaign that runs through Feb.

NRF: Epicor extends mobile marketing capabilities for retailers

January 10, 2010

Epicor Software Corp., a provider of enterprise business software solutions to the mid-market and Global 1000 companies, has introduced Epicor Retail Mobile…

Ed Hardy uses YCD video, interactive mobile technologies in Australia, U.K. stores

The lifestyle brand used digital signage as part of an integrated shopper marketing strategy used to boost customer experience.

Target takes on warehouse clubs

January 4, 2010

Over the weekend, Target stores launched a new seven-week marketing blitz called "The Great Save," which aims to position Target as a sort of hybrid of its…

Retailers tackling 'mountains of data'

January 3, 2010

A new report in the New York Times discusses the "mountains of data and whiz-bang technology" that today's retailers are wrestling with, in their ongoing…

Report: Loyalty to nationally advertised brands is falling

December 28, 2009

Loyalty to nationally advertised brands has been falling over the past two years.   Decision Analyst's "Anatomy of the Recession" report, based on a survey of…

7 keys to customer experience in 2010

True dedication to the voice of the customer will be pivotal for retailers looking to improve their customer experience in the coming year.

The 5 biggest retail customer experience stories of 2009

Faced with a tough economy and shaky consumer confidence, retailers innovated when it came to customer experience this year.

Kiosks: The Complete Story on ROI

The value of investing in a kiosk network deployment depends in large part on the return on that investment. Learn the revenue potential of a kiosk network and…

How consumers killed customer service

Demand for low prices has driven down the value of customer service. Here's how retailers can drive it back up.

Study: Promotional bundles devalue products, reduce long-term profit

December 16, 2009

The best things in life aren't free, especially for companies trying to lure customers by offering sweet deals on two complementary products.

Kroger loyalty program offers free wireless minutes

December 16, 2009

Grocery chain Kroger has announced a clever new wrinkle to its loyalty program. It is now giving shoppers free minutes on its wireless phone service…

Estee Lauder's social media a good example of channel marketing

December 15, 2009

CreativeFeed chief creative officer Arthur Ceria says that Estee Lauder's social media campaign is a smart departure in a recent article on DMNews.com. The…

Most holiday shipping offers to expire on or before Dec. 18

December 14, 2009

Holiday procrastinators, take note: It's not too late to shop online and receive gifts by Christmas, but the window is closing. According to Shop.org's…