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Marketing News & Media

Research: Retail digital signage market to triple by 2013

June 2, 2009

EL SEGUNDO, Calif. — The changing needs of retailers are prompting them to move away from traditional advertising and seek alternative means, including retail…

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Primera shipping full-color POS printer

June 2, 2009

PLYMOUTH, Minn. — Primera Technology Inc., a manufacturer of specialty color printers, today announced that its new PX450 Color Printer is now shipping.

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Walmart wooing wealthier shoppers

June 2, 2009

The Globe and Mail: Walmart Canada Corp. is finding ways to benefit from the downturn as well-heeled consumers switch to the discounter from higher-end chains…

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NRF: Tough economy will mean more of the same for Dad

June 1, 2009

WASHINGTON, D.C. — According to the National Retail Federation's 2009 Father's Day Consumer Intentions and Actions Survey, conducted by BIGresearch, Americans…

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Victoria's Secret launches mobile site

May 31, 2009

Promo: Mobile is considered a highly personal medium, and intimate apparel retailer Victoria's Secret is raising that intimacy bar with the soft launch of a…

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Unilever testing mobile coupons

May 28, 2009

The Wall Street Journal: Seeking to marry a ubiquitous device with a time-tested marketing technique in a sour economy, Unilever plans to begin a trial run…

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Five viral marketing mistakes to avoid

There's a lot of buzz surrounding viral marketing — but retailers need to make sure to avoid these common missteps.

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ICSC announces Best-of-the-Best Award winners

May 18, 2009

LAS VEGAS — The International Council of Shopping Centers Inc. (ICSC) has announced that four shopping centers have been chosen as ICSC's Best-of-the-Best…

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The financial discipline of customer experience

For the retail CFO, customer experience needs to shift from a "nice to have" to a "must have."

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Drugstore.com reports big uptick in online coupon usage

May 13, 2009

BELLEVUE, Wash. — drugstore.com, an online retailer of health, beauty, vision and pharmacy products, is experiencing a dramatic increase, up more than 7…

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Kraft mobile site offers recipes, shopping lists

May 13, 2009

ClickZ: Kraft Foods has launched a mobile destination offering access to Kraft recipes "on the go." Last year, Kraft launched an iFood Assistant application…

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Secrets of high-concept retailers

Retailers such as American Girl that forge their own path thrive, despite tough times.

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Bloomingdale's veteran: We need to react to changing shopper attitudes

May 6, 2009

Retail Week: Retailers need to work harder to persuade shoppers to start spending again in what is the most difficult time in the sector's history. That was…

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Opinion: Retailers giving lip service to customer service

Noted retail trainer and author discusses how the concept of customer service has been watered down by many retailers.

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Report: Online retailers shifting marketing focus

May 4, 2009

SCOTTSDALE, Ariz. — The economy is forcing online retailers to change their marketing tactics in order to acquire and retain customers, according to findings…

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Walmart unveils first Hispanic concept store

April 30, 2009

Progressive Grocer: "We are introducing a new and authentic shopping experience that will better serve the needs of the community and will be more relevant to…

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Is price the only 'P' that matters?

Convenience-based value propositions are losing their appeal as people are repricing their free time.

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HMV to trial cinemas

April 26, 2009

Retail Week (U.K.): HMV will open its first cinema this autumn as it continues to expand its reach beyond core entertainment retailing. It has entered into a…

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Finding the financial value of the customer

When making customer service decisions, consider the lifetime revenue each customer provides — and their potential for sending referrals.

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Survey shows effectiveness of in-store cosmetics demos

April 21, 2009

GOLDENROD, Fla. — Cosmetic Promotions, a national marketing and promotion company, completed a six-month customer response survey on in-store demonstrations.

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