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Marketing News & Media

NRF: Stu Armstrong on in-store digital media

At retail Big Show, the president of the Digital Signage Association delivered 11 reasons to deploy in-store media.

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Localization, not standardization, the new winning retail strategy

January 21, 2009

Wall Street Journal: With consumer confidence eroding and retailers seeing sharp declines in sales, Edeka is one of several Western European grocers taking…

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New research reveals the best retail customer experiences of the year

January 19, 2009

LOUISVILLE, Ky. — Retail Customer Experience magazine announced the publication of its inaugural Best Retail Customer Experiences report, a comprehensive…

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Shopper marketing finally getting respect it deserves

January 18, 2009

Adweek: While 21 million people waltzed over to their sets to watch an average episode of Dancing With the Stars last year, and American Idol cast its spell on…

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NRF's Sonic Bar highlights retailing innovations

by James Bickers — Editor, Networld Alliance

The high-concept concept store gave attendees a taste of retail's future — one that is available today.

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NRF: Torex unveils new customer loyalty system

January 12, 2009

NEW YORK — Torex Retail Holdings Limited today launched its Torex Loyalty system the NRF 98th Annual Convention & Expo. Torex Loyalty enables retailers to…

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NRF: Outgoing Wal-Mart CEO stresses opportunity

by James Bickers — Editor, Networld Alliance

H. Lee Scott, Jr. emphasizes an upcoming period of opportunity for both the nation and the retail industry.

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Top Web retailers offered more coupons, rebates in 2008

January 7, 2009

Internet Retailer: Perhaps in anticipation of less than jolly holiday sales, 21 percent of the top 500 e-retailers added coupons and rebates in 2008, according…

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Shoppers willing to pay more for products they can touch

A new study suggests that consumer desire for a product is intensified at the moment of first contact.

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Kroger data-mining drastically increases coupon redemption

January 6, 2009

Washington Post: Although the recession has revived penny-pinching, Americans are still redeeming only one to three percent of paper coupons. In contrast, the…

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Photo gallery: The retail windows of Christmas 2008

by James Bickers — Editor, Networld Alliance

The retail window display is a fixture of holiday merchandising, and nobody does it better than New York City.

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How retail can benefit from social media

December 17, 2008

The Gourmet Retailer: For some retailers, social media is proving to be a valuable tool for engaging consumers, driving sales and building customer loyalty…

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Emotional ads resonating with customers

December 16, 2008

WASHINGTON D.C. — Well-known celebrities, "true story" campaigns, children's holiday pageants and discounted toys were some of the components of retailer's…

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DIY ethic spells opportunity for independents

Customers looking to save money can be a boon for independent hardware stores, if they tap into the DIY zeitgeist.

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Retailers alter holiday music mix in-store to play on emotions

December 11, 2008

Forbes: With holiday shopping more stressful than ever this year, some retailers are eschewing traditional holiday music in their stores. Songs like Harry…

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Paco Underhill to speak at Digital Signage Expo

December 8, 2008

ATLANTA — Digital Signage Expo, Interactive Technology Expo and Out-of-Home Network Show have announced that Paco Underhill, founder and managing director of…

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Pointer Media Network launches with data on 80 million shoppers

December 8, 2008

Ad Week: Armed with two years of purchase data for 80 million individual consumers, Catalina Marketing is this week launching a new in-store ad network called…

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White paper addresses social media for retail

December 7, 2008

MARINA DEL REY, Calif. — Guidance has published a new white paper offering retailers insight into identifying which Web 2.0 and social technologies will keep…

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Online retailer profits from personalizing its outbound marketing

A specialty e-tailer moves 100 units in five off-peak hours with a single email. Personalizing the online experience has never been more powerful.

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Meijer offers grocery discounts in exchange for general merchandise purchases

December 2, 2008

GRAND RAPIDS, Mich. — Meijer is rewarding holiday shoppers with a bonus of up to 20 percent off their grocery purchases when they buy general merchandise…

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