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Marketing News & Media

Futurecart makes Singapore debut

November 30, 2008

SINGAPORE — Store of the Future (SOTF), a technology media company, rolled out its first batch of Futurecarts in conjunction with the official opening of…

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Cellfire wins mobile marketing innovation award

November 20, 2008

SAN JOSE, Calif. — Cellfire Inc., a nationwide mobile coupon and discount offer service, was honored by the Mobile Marketing Association (MMA) with the MMA…

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Marketing show heavy on innovation

by James Bickers — Editor, Networld Alliance

Fresh ideas from the In-Store Marketing Expo in Las Vegas.

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Five things shoppers will do this holiday

A tough economy is impacting shopper plans and behaviors.

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Amazon sending daily deals to mobile phones, with instant-buy feature

November 11, 2008

SEATTLE — Amazon.com announced it is now allowing customers to sign up to receive its "Daily Deal" offers via SMS.

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One-fifth of online retailers offer a mobile microsite

November 9, 2008

The Retail Bulletin: A fifth of online retailers have used mobile microsites to push specific promotions, according to new research by mobile marketing agency…

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Study: Multi-channel marketing drives new sales

November 6, 2008

LONDON — Hybris, a vendor of multi-channel commerce and communication software, announced research carried out at its e-Commerce Summit in Switzerland which…

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Connecting with conversational marketing

From "friending" to "tweeting" — social networking at retail.

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ISMI grows, adds speakers

by James Bickers — Editor, Networld Alliance

Show will bring together more than 300 retail solution providers.

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Targeting attractive segments in tough times

Many shoppers are going "full spend ahead" despite the economy.

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Four out of 10 shoppers influenced by social media

October 28, 2008

SEATTLE — Four out of 10 consumers have made a purchase based on advertising they saw on a social media site, and 76 percent welcome advertising on social…

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E-tailers get pushy with email discount offers

October 26, 2008

Yahoo Tech: Online retailers — grappling with a sharp drop in consumer spending from even their most gung-ho Web enthusiasts — are becoming pushier with…

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Barnes & Noble adds social networking

October 26, 2008

NEW YORK — Barnes & Noble Inc., the world's largest bookseller, announced the launch of "My B&N," a fully-integrated Web experience that allows users…

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Retailers eyeing Woot business model

by James Bickers — Editor, Networld Alliance

The e-commerce site is influencing traditional retailers.

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Virgin launches pop-up store for Rock Band 2

October 22, 2008

NEW YORK — Virgin Megastore Times Square has teamed with MTV Games to help celebrate the special edition release of the popular game Rock Band 2 by creating a…

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Retailers get hands-on with new tech

Attendance at KioskCom, The Digital Signage Show up from fall.

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Gallery: Major electronics retailer bringing digital signage to 200 stores

October 16, 2008

ISTANBUL, Turkey — Teknosa, the largest electronics retailer in Turkey, announced that it will implement digital signage networks in roughly 200 of…

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Kmart revives layaway in prep for a tight holiday season

October 16, 2008

Brandweek: Kmart has launched a campaign that positions the company as the only mass discount retailer to offer a layaway service. The hope is to drive sales…

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KIOSKCOM: Intava announces smart phone capability

October 15, 2008

NEW YORK — Touchscreen design company Intava announced today at The Digital Signage Show at KioskCom its new smart phone integration capability. The company's…

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NRF, Retail Customer Experience announce pavilion partnership

October 14, 2008

LOUISVILLE, Ky. — NetWorld Alliance, publisher of Retail Customer Experience magazine and RetailCustomerExperience.com, and the National Retail Federation…

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