Marketing News & Media
Brookshire Brothers grocery taps Birdzi to get personal with shoppers
December 17, 2024
Brookshire Brothers, an employee-owned regional grocery chain based in Texas, is deploying customer intelligence and engagement technology from Birdzi to…
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True Religion reboots loyalty program
December 13, 2024
True Religion has refreshed its loyalty program and added ominichannel capabilities, expanded rewards and faster rewards redemption.
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Look Back: Top brand leaders talk innovation on 2024's CX Innovators podcast
by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com
Top brands and retailers are already on board for the 2025 schedule, including leaders from Batteries Plus and Instacart, so make sure to subscribe to the…
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Driving engagement with everyday value: Role of car rentals in modern retail membership programs
by Aleksander Kaczmarek — VP of Loyalty Partnerships, CarTrawler
Keeping members consistently engaged and capturing long-term loyalty that translates to increased sales and customer lifetime value is a perennial challenge.
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Foodstuffs teams with Lobyco on loyalty program initiative
December 11, 2024
Foodstuffs, New Zealand's largest grocery retailer, is partnering with Lobyco to launch an in-house, reward and currency-based loyalty program at all its New…
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Maximizing customer loyalty through owned channels
by Keri McGhee — Chief Marketing Officer, Attentive
In today’s marketing era, loyalty programs aren’t a one-size-fits-all approach. Investing in owned channels is the most effective way to achieve continued…
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Academy Sports + Outdoors opens 5 stores
December 10, 2024
Sporting goods and recreation retailer Academy Sports + Outdoors has opened five stores.
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Frontier Airlines boosts rewards for travelers
December 9, 2024
Frontier Airlines has debuted first-class seating, free seat upgrades into premium seats for its Elite members and more ways to redeem Frontier Miles.
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Car dealerships committing big to AI
December 4, 2024
Car dealerships are ramping up commitment to using AI in operations with 81% expecting their AI budgets to rise in 2025.
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Delivering on holiday shipping expectations: How to win over millennials, Gen Z
by Dan Spitale — Vice President, UPS Capital
As the holiday shopping season kicks off, retailers must understand the unique preferences of millennials and Gen Z to capture their business. Both generations…
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Batteries Plus surpasses milestones in franchise, commercial growth
November 27, 2024
Batteries Plus achieved a 23.7% year-over-year increase in total systemwide commercial sales for October and franchise commercial sales grew by 24.4%, setting…
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Ex Macys EVP talks retail trends, value of sustainability
by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com
In this episode of the CX Innovators podcast, Mike Robinson, head of retail solutions and a founding member of The Eighth Notch, Inc., talks with…
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Why customer messaging is the gift of the holiday season for retailers
by John Kim — Co-Founder and CEO, Sendbird
Personalized and owned communications makes the shopping experience not just transactional but a relationship-building exercise between brand and consumer.
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Maximize return on ad spend with smart channel diversification
by Elery Pfeffer — CEO & Founder, Nift Networks
As the marketing landscape evolves, those willing to explore new channels will reap substantial rewards.
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Three emerging gift card trends driving popularity and revenue
As gift cards increasingly become part of the operational strategy, here are three trends emerging in the gift card market that will shape the path forward.
Presented by RetailCustomerExperience.com
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RJ Julia Booksellers installs book vending machine at New Haven airport
November 19, 2024
Independent bookstore RJ Julia Booksellers has expanded its reach to air travelers. The bookstore recently installed a vending machine at Tweed New Haven…
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Alaska Airlines taps Natalie Bowman as digital experience VP
November 19, 2024
The Alaska Airlines board of directors has elected five new executives in key areas of the company, including Natalie Bowman ass vice president of digital…
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At Pet Supermarket the loyalty goal goes way beyond doling out points
by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com
Pet Supermarket has updated its loyalty program to provide greater value to its 1.8 million members. The focus is on delivering a more meaningful and…
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Amazon Black Friday kicks off Nov. 21
November 18, 2024
Amazon is debuting its Black Friday sales more than a week ahead of the official Black Friday date of Nov. 29.
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Wayfair's loyalty program all about extraordinary value, meaningful perks
by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com
Wayfair Rewards, a subscription loyalty program costing $29 a year, offers exclusive member-only sales, free shipping and priority customer service featuring a…
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