Five ways you are losing retail customers

by Gary Edwards — Chief Customer Officer, Emathica

Customer loyalty is the backbone of every successful retail business. Although it is important to attract new customers, the real gauge of the brand's health…

Study: Showrooming up 156% over last year

October 10, 2013

Since 2012, there has been a 156-percent increase in consumers who purchased a product from a competitor while in a retail store, according to "Mobile Consumer…

Holiday 2013: How to translate fewer days into more revenue

This year's holiday calendar is unique, and it will create some equally unique challenges for retailers.

Transparency as a service requires role of the consumer

by Bryan Pearson — President, LoyaltyOne

If "transparency as a service" is the new buzz term in marketing, we should remember there is such a thing as bad service.

'MagicBands' open a new world of marketing for Disney

October 7, 2013

Disney's MyMagic+ project could have Mickey Mouse tracking park visitors' spending — opening vast marketing possibilities for the entertainment giant…

Micro moments of truth

by Jeannie Walters — Chief Customer Experience Investigator, 360Connext

Customers are shopping the way they want to shop — via mobile, online or in-store — and it’s up to retailers to keep it fresh, keep it current and keep it…

Holiday spending expected to increase by 11 percent

Nearly all shoppers will be searching for discounts and sales, study finds.

Facebook and Cisco combine forces for in-store mobile

by Natalie Gagliordi — Editor of KioskMarketplace.com, Networld Media Group

The networking powerhouses created CMX for Facebook Wi-Fi to drive 'likes' and improve the connected customer experience.

The Brain Exchange: Mobile marketing strategy

At this year's Retail Customer Experience Executive Summit, David Drain of the Digital Screenmedia Association led a table discussion on mobile marketing. Here…

The Brain Exchange: Brand execution and compliance

At this year's Retail Customer Experience Executive Summit, Mark Kovatch of Questar led a table discussion on brand execution and compliance. Here is his brief…

Jeff Fromm talks marketing to Millennials

At this year's Retail Customer Experience Executive Summit, Barkley marketing executive Jeff Fromm discussed showrooming, marketing to Millennials, and why…

Report: M-commerce grew 24 percent over the last 12 months

Consumers are increasingly turning to their smartphones and tablets for specific retail activities.

Pay no attention to the man behind the curtain

by Jeff Weidauer — Vice President, Marketing & Strategy, Vestcom International, Inc.

The Grocery Manufacturers Association (GMA) has a new website called The Facts About GMOs. I’ve spent time reading through the various articles and op-eds…

Target offers to lend a hand with 'Diaper Duty'

by Natalie Gagliordi — Editor of KioskMarketplace.com, Networld Media Group

The retailer's new subscription service aims to capture the loyal business of new parents and busy moms.

MarketLive, Social Annex partner for social commerce capabilities

September 25, 2013

MarketLive, a provider of e-commerce technology, has announced a suite of capabilities delivered through its Social Experience Manager, powered by its new…

Argentinean retail chain buys into Haivision CoolSign digital signage

September 23, 2013

Argentinean retail chain Musimundo has deployed Haivision's CoolSign digital signage solution to deliver dynamic content throughout its network of 200 stores…

Pinterest plans to test business ads

September 20, 2013

Pinterest CEO Ben Silbermann sent a message to users this week about the site's new test promoting certain business ads.

LivingSocial unveils new tools that go beyond daily deals

September 17, 2013

LivingSocial announced it is now offering new, extended-length promotional options for local and national merchants, allowing for flexible deal structures for…

ShopperTrak warns retailers not to shy away from the Christmas creep

September 17, 2013

The shopper analytics provider ShopperTrak is forecasting a bit of a calendar conundrum for retailers, warning against a delay of the Christmas creep due to a…

Gap targets 'all three screens' with fall marketing campaign

September 16, 2013

Gap continues to roll out its Back to Blue fall global marketing campaign and is optimizing the content for what it calls "all three screens" — TVs, desktops…