Five ways to drive customer conversion rates in your stores

Increasing conversion rate is a sales opportunity that many retailers completely overlook.

Amazon phone to compete with Apple, Android devices

July 6, 2012

Amazon is developing a smartphone to compete with Apple's iPhone and devices running on Google's Android platform, according to Bloomberg News, which also…

Skype Station digital signage kiosks taking off

Estonian tech company says new Skype-capable kiosks will drive traffic and ad revenue for customers.

How to integrate digital for a great multichannel experience

Blending digital channels into a company's overall multichannel approach requires changes beyond the sales force.

Microsoft's new technology could be a mood lifter

by Bryan Pearson — President, LoyaltyOne

If there is one thing I have learned during my years in marketing, it is that it's a lot easier to engage a happy person than an angry one.

Study: Consumers easily fooled by discounts, freebies

July 2, 2012

Math is hard; just ask the numerous shoppers who struggled with fractions in a study recently completed at the University of Minnesota's Carlson School of…

Vending kiosks providing retailers variety of solutions

From dispensing products to tracking consumer behavior, vending kiosks are the new go-to retail solution.

RCE Podcast episode 2: ACA upheld, nude grocery shopping and Obama's gift registry

June 29, 2012

The National Retail Federation reacted very strongly to yesterday's Supreme Court decision to uphold the legislation commonly known as "Obamacare," and our…

Four retailers who translated social media into revenue

Marketing pros give tips on what to do with all those fans and followers.

Retail tech heats up to beat holiday shopping lockdown

by Christopher Hall — w, t

Behind-the-scenes prep for the holidays is underway, with digital signage and engagement tech on the upswing.

Supermarket offers free groceries ... if you shop nude

June 25, 2012

Bumping into an old friend at a grocery store is always awkward, but now imagine if you were both naked. That was a likely scenario last week at Priss, a new…

Obama campaign uses gift registry to raise funds

June 25, 2012

Consumers no longer just register for baby showers and weddings — they're also making lists for their birthday and graduation gifts. So why shouldn't…

Driving growth by changing the marketing and sales dynamic

Marketing execs can get so caught up in words, pictures and messages that they fail to focus on ROI.

Retail Customer Experience launches retail podcast

by James Bickers — Editor, Networld Alliance

The weekly wrap-up show will focus on the big events of the week, with food-for-thought for the days ahead.

Will consumers opt-in for the 'store of the future?'

by Cherryh Cansler — Editor, FastCasual.com

Motorola Solutions recently launched a variety of solutions to help retailers deliver what it calls the "store of the future." Many of the company's solutions…

Motorola shares vision for future of retail

Motorola unveiled new customer experience solutions at its New York event this week.

Understanding retail's 'third shelf'

by Doug Stephens — President, Retail Prophet Consulting

There have always been two "shelves" in retail. The first can be found in the retail store and is where the product is most often evaluated and ultimately…

Price addiction: Why retailers are hooked on discounting

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

It never ceases to amaze me how addicted people get to low prices. You probably think I'm talking about buyers, don't you? Well I'm not.

Social relevance as more than a pet project

by Bryan Pearson — President, LoyaltyOne

Today, when merchants consider social media, many think of a few key terms: Listen! Word of mouth! Viral marketing! But the most important consideration to…

Experts discuss dos and don'ts of rebranding

Defining the target audience is one of the most important steps when developing a rebranding strategy.