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Marketing News & Media

Vancouver mall customers now shopping via Facebook

June 14, 2012

A Vancouver shopping destination, Park Royal, has added a way for customers to browse products on its Facebook page.

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Shopping online with Internet Explorer 7? That'll cost you more.

June 14, 2012

In a move that will delight Web designers and developers everywhere, Australian electronics retailer Kogan has just announced that customers using Internet…

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Survey: Most shoppers give feedback, but few think it will do any good

June 14, 2012

Empathica Inc., a provider of customer experience management solutions, announced today that its Consumer Insights Panel survey of more than 6,500 U.S.

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Swiss coffee company opens boutique in Macy's

June 12, 2012

Switzerland-based Nespresso has opened its first "Boutique-in-Shop" at the Macy's Dadeland Mall in Miami.

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Lessons learned from the Transit of Venus

by James Tenser — Principal, VSN Strategies

Recently I attended an event that will never be repeated in your or my lifetime. It was a viewing of the transit of the planet Venus across the face of the…

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How stress impacts buyer behavior

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

Behavioralists tell us that if you want to know the true nature of a person, observe them in stressful situations. How can we tell when buyers are stressed?

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How to design your own solar-powered QR codes

A step-by-step on how to pull off your version of Emart's innovative marketing campaign.

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The seven reasons independent retailers go broke

by Bob Phibbs — CEO, The Retail Doctor

When I was first starting my retail consultancy business back in the 90?s, independent retailers dreaded the arrival of retail super chains like Walmart in…

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To send or not to send that email? Here is the answer.

by Bryan Pearson — President, LoyaltyOne

When it comes to consumer tolerance, there is a very fine line between email acceptance and inbox madness. At what point do your digital communications cross…

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NRF: Shoppers will spend more than ever for Father's Day this year

June 6, 2012

Dads' loved ones will heed the call of those shiny new golf clubs and hot new electronic gadgets this year, according to NRF's latest survey that found that…

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J.C. Penney bringing sales back

June 6, 2012

After seeing a sharp decline in its sales, J.C. Penney Co. Inc. has decided that "sale" is no longer a bad four-letter word.

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Coinstar's coffee kiosks have a name -- Rubi

June 5, 2012

It's official: Coinstar coffee kiosks are coming to market. It's not exactly news, considering the company previously discussed the business venture with us…

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Buyers behave irrationally

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

Ruti Levy, in her Haaretz.com article "Building blocks of high prices," cited the fact that Israelis are paying 3 to 3.5 times what they would online for…

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Survey: Big box retailers are earning visits on price, but losing customers on experience

June 5, 2012

Empathica Inc., a provider of customer experience management solutions, has announced that its Consumer Insights Panel survey of more than 6,500 U.S. consumers…

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NYC Reebok deploys photo kiosks for hockey fans

June 5, 2012

National Hockey League fans shopping in New York City's Reebok store now have access to photo booth kiosks from TouchTunes Interactive Networks, an interactive…

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Mobile check-in kiosks to drive store sales

May 31, 2012

Software designer Solekai Systems has partnered with a mobile solutions start-up called Raging Mobile to develop a prototype for a mobile phone check-in kiosk…

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You had me at hello, but: What neuromarketing and Big Data miss

I'm a geek. I love big data and ferreting out patterns. Nothing fascinates me more than the burgeoning field of neuromarketing.

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NRF announces winners of 'This is Retail' (videos)

Nearly 1 million votes were cast during the contest.

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Can pricing build trust?

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

As business owners, we instinctively know that trust is essential to our success. The day we lose our customers trust is the day we lose their business. Game…

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Retail catalogs surviving the Internet Age

May 29, 2012

Many may think that the catalog is on its way out as online spending continues to increase, but in fact, the opposite is true.

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