Survey: Consumers four times more likely to shop a retailer when they feel an 'emotional connection'

August 21, 2011

With holiday planning already underway, retailers are looking for different ways to reach consumers and drive sales during the 2011 holiday season. Typically…

NRF: Shoppers using smartphones and tablets for back-to-school

August 17, 2011

With a little help from their smartphones and tablets, families with school-aged children are hitting stores and websites ready to tackle their back-to-school…

Opinion: The retail 'moment of truth' has run amok

Why trying to pull apart the Gordian knot of consumer motivation and label each piece is an exercise in futility.

Perception is reality: Why Wal-Mart needs to show shoppers the money

by Annamaria Turano — Executive Director, MCAworks

Yesterday's Wall Street Journal highlights that Wal-Mart's "aura of price leadership" has experienced a downturn since the recession, according to surveys by…

Summit: Doug Stephens, Retail Prophet

A review of his panel discussion on marketing through location-based promotions.

Disney's price increases: Yoda or Goofy?

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

In a June 20, 2011 Orlando Sentinal article, "Disney pricing strategy: Seeking more profits out of long-term visitors," Jason Garcia cites hefty price…

NRF: July sees retail sales increase

August 14, 2011

Amid concerns that consumers would begin pulling back on their spending, the back-to-school season started with a bang as consumers hit the stores in July to…

Summit: Location-based marketing

Best Buy's Mark Mosoniak led a panel on location-based marketing at the 2011 Retail Customer Experience Executive Summit. This is his recap of highlights.

Retail Customer Experience Executive Summit: 'We know where you are'

Panelists chat about how to get consumers on board with location-based marketing.

Closing the sale: Moving from transactions to 'thank you'

by Annamaria Turano — Executive Director, MCAworks

The customer decision-making process never ends with the actual sale. Too many retailers fail to recognize the importance and immediacy of the final step in…

And they think they won?

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

In a June 3, 2011 article in Booz & Co's strategy + business entitled "A Sweet Victory," Reed Holden and Mark Burton highlight Hershey's victory over…

Is it bad to buy Likers on Facebook? Not necessarily.

Social promotions are critical for creating excitement, building relationships and demonstrating honest brand good will.

Mall landlords use technology to woo shoppers

August 2, 2011

Mall owners are fighting fire with fire. According to a Bloomberg report, some of the world's largest mall owners are using online and mobile technologies to…

Google, Living Social make daily deals of their own

August 2, 2011

Daily deal sites are becoming the deals of the day. Sci-Tech Today is reporting Google acquired The Dealmap yesterday. The Dealmap is a daily deal aggregator…

New Wrinkle in the Advertising World

by Lisa Biank Fasig — Director, JZMcBride and Associates

Cosmetics companies have given a new meaning to the term “beauty before age,” and it’s gotten them the old heave-ho in Britain.

GameStop launches in-store purchase scheme for digital game delivery

July 31, 2011

GameStop, the world's largest multichannel video game retailer, has announced that customers can now use any accepted form of payment, including trade credit…

How retailers are giving men what they want

Is it really as simple as "Hooters plus product" when it comes to getting men excited about shopping?

Deceptive pricing

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

"I'm not upset that you lied to me, I'm upset that from now on I can't believe you." - Friedrich Nietzsche

Seven ways to tweak your loyalty initiatives for success

The bigger a company gets, the easier it is for a customer to get lost in the growing focus on sales, margin and scaling up.

Can Booqoos make social discounts more valuable to retailers?

Upstart competitor to Groupon aims to give retailers more control over their campaigns.