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Marketing News & Media

Further Evidence...

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

 ...that low-price strategies have a finite life. 

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Predictive analytics support retail revenue growth

Predictive analytics is a methodology that fundamentally draws knowledge from vast pools of data about individual customers. What makes predictive analytics…

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Online holiday shopping up 13 percent from last year

December 29, 2010

comScore has reported holiday season retail e-commerce spending for the first 56 days of the November – December 2010 holiday season. For the holiday…

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The top 10 Retail Customer Experience stories of 2010

by James Bickers — Editor, Networld Alliance

Practical information and tactics resonated loud and clear with readers this year.

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In Every Sale

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

Someone is training...

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Apology to BOA

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

...and to you.

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2011 -- The Year of Retail Redesign

by Mike Wittenstein — Customer Experience and Service Designer, Storyminers

2011 will be the year of retail redesign. There are three reasons why this is true. The winners will be the stores that focus on value creation and do so by…

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Five things customers hate about holiday retail

by James Bickers — Editor, Networld Alliance

Repetitive music, crowded aisles are on the list of things that can send shoppers screaming from your store.

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NRF announces 2011 award recipients

December 20, 2010

The National Retail Federation has announced that executives from Nordstrom, The Container Store, Urban Outfitters and Sir Philip Green of Arcadia Group, which…

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Post Holiday Success: Maximizing the Season of Me

by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC

Starting December 26th retailers move into what I call the Season of Me. Customers will descend on your store for the next two weeks armed with gift cards…

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Unexpected Consequences

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

I must admit I never saw this one coming.

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Service with a Capital You

by Lisa Biank Fasig — Director, JZMcBride and Associates

It always bugged me that almost every specialty store displays its small-sized clothes on the top rack, where small people cannot easily reach them, while the…

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Independent We Stand emphasizes benefits of shopping local for the holidays

by James Bickers — Editor, Networld Alliance

A new movement called Independent We Stand is taking to the net this holiday season with a message about why consumers should spend more of their gifting…

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Visa Mobile app brings location-based services to iPhone

December 14, 2010

Visa Inc. today announced it is making shopping easier and more convenient for budget-conscious consumers by offering the Visa Mobile application for the…

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Survey: Most shoppers have half of their holiday shopping left to do

December 14, 2010

Hard to pass up holiday sales helped motivate holiday shoppers a little earlier this year, though most agree they still have quite a dent to make in their…

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Four ways retailers can reach out for last-minute holiday sales

by James Bickers — Editor, Networld Alliance

Location-based marketing, personal touch among the ways stores can squeeze every sale out of the season.

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Customers Only Care About Price

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

 Conventional wisdom or...

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Survey: Holiday shoppers divided over bargains

December 8, 2010

The third wave of StrategyOne's Annual Holiday Shopping Index — examining the "Bricks vs. Clicks" divide — finds that 74 percent of Americans feel that the…

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Reflecting on Virtual Success

by Lisa Biank Fasig — Director, JZMcBride and Associates

Macy’s has installed an interesting feature at its flagship store in Manhattan – a 72-inch digital “mirror” that enables customers to virtually try on all…

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Survey: Smart phones are changing behavior for bargain-hunters

Couponing could become a more important part of the retail experience as smart phones proliferate.

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