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Marketing News & Media

Service with a Capital You

by Lisa Biank Fasig — Director, JZMcBride and Associates

It always bugged me that almost every specialty store displays its small-sized clothes on the top rack, where small people cannot easily reach them, while the…

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Independent We Stand emphasizes benefits of shopping local for the holidays

by James Bickers — Editor, Networld Alliance

A new movement called Independent We Stand is taking to the net this holiday season with a message about why consumers should spend more of their gifting…

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Visa Mobile app brings location-based services to iPhone

December 14, 2010

Visa Inc. today announced it is making shopping easier and more convenient for budget-conscious consumers by offering the Visa Mobile application for the…

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Survey: Most shoppers have half of their holiday shopping left to do

December 14, 2010

Hard to pass up holiday sales helped motivate holiday shoppers a little earlier this year, though most agree they still have quite a dent to make in their…

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Four ways retailers can reach out for last-minute holiday sales

by James Bickers — Editor, Networld Alliance

Location-based marketing, personal touch among the ways stores can squeeze every sale out of the season.

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Customers Only Care About Price

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

 Conventional wisdom or...

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Survey: Holiday shoppers divided over bargains

December 8, 2010

The third wave of StrategyOne's Annual Holiday Shopping Index — examining the "Bricks vs. Clicks" divide — finds that 74 percent of Americans feel that the…

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Reflecting on Virtual Success

by Lisa Biank Fasig — Director, JZMcBride and Associates

Macy’s has installed an interesting feature at its flagship store in Manhattan – a 72-inch digital “mirror” that enables customers to virtually try on all…

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Survey: Smart phones are changing behavior for bargain-hunters

Couponing could become a more important part of the retail experience as smart phones proliferate.

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Study: 60 percent of consumers follow a brand via social media, mostly for coupons or promotions

December 6, 2010

Empathica Inc., a provider of customer experience management (CEM) solutions, has announced the results of its latest Empathica Consumer Insights research.

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The Best Price

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

Do you have the best price?Are you sure?I recently saw an ad that said "We offer the best...at the best price." What does that mean?  What is the best price?

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A View into Your Holiday Morning

by Lisa Biank Fasig — Director, JZMcBride and Associates

Regardless of the Black Friday hype, the holiday shopping season still has a long way to go. After all, the Saturday before Christmas is often the busiest…

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Lessons learned from Macy's: Going local can have big payoffs

A local strategy can drive sales, allow flexibility with promotional campaigns.

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Deploying social media to cultivate customer loyalty

Average spending on social media to achieve loyalty increased by 193 percent over the past year.

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Holiday Shopping Dilemma

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

 ...when to buy.

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Black Friday weekend sees bigger crowds, $45 billion in spending

With one of the biggest shopping days of the year under their belts, retailers have reason to smile.

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Old Navy launches 'virtual Black Friday' in Facebook game

November 22, 2010

CrowdStar and Sibblingz, which provide platforms for building social games, today announced the launch of an in-game Old Navy branded virtual store for the…

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Nine in ten retailers planning Cyber Monday promotions

November 21, 2010

Five years after the phrase "Cyber Monday" was coined, retailers have even bigger plans for the Monday after Thanksgiving. According to Shop.org’s eHoliday…

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Express Scripts' Prescription...

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

 ...for using technology to irritate it’s customers.

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Citi partners with retail loyalty solution provider rDialogue

November 18, 2010

Citi Retail Partner Cards announced it has entered into an agreement with rDialogue, a customer loyalty and relationship marketing firm, to provide customized…

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