Photo gallery: The retail windows of Christmas 2008

by James Bickers — Editor, Networld Alliance

The retail window display is a fixture of holiday merchandising, and nobody does it better than New York City.

How retail can benefit from social media

December 17, 2008

The Gourmet Retailer: For some retailers, social media is proving to be a valuable tool for engaging consumers, driving sales and building customer loyalty…

Emotional ads resonating with customers

December 16, 2008

WASHINGTON D.C. — Well-known celebrities, "true story" campaigns, children's holiday pageants and discounted toys were some of the components of retailer's…

DIY ethic spells opportunity for independents

Customers looking to save money can be a boon for independent hardware stores, if they tap into the DIY zeitgeist.

Retailers alter holiday music mix in-store to play on emotions

December 11, 2008

Forbes: With holiday shopping more stressful than ever this year, some retailers are eschewing traditional holiday music in their stores. Songs like Harry…

Paco Underhill to speak at Digital Signage Expo

December 8, 2008

ATLANTA — Digital Signage Expo, Interactive Technology Expo and Out-of-Home Network Show have announced that Paco Underhill, founder and managing director of…

Pointer Media Network launches with data on 80 million shoppers

December 8, 2008

Ad Week: Armed with two years of purchase data for 80 million individual consumers, Catalina Marketing is this week launching a new in-store ad network called…

White paper addresses social media for retail

December 7, 2008

MARINA DEL REY, Calif. — Guidance has published a new white paper offering retailers insight into identifying which Web 2.0 and social technologies will keep…

Online retailer profits from personalizing its outbound marketing

A specialty e-tailer moves 100 units in five off-peak hours with a single email. Personalizing the online experience has never been more powerful.

Meijer offers grocery discounts in exchange for general merchandise purchases

December 2, 2008

GRAND RAPIDS, Mich. — Meijer is rewarding holiday shoppers with a bonus of up to 20 percent off their grocery purchases when they buy general merchandise…

Futurecart makes Singapore debut

November 30, 2008

SINGAPORE — Store of the Future (SOTF), a technology media company, rolled out its first batch of Futurecarts in conjunction with the official opening of…

Cellfire wins mobile marketing innovation award

November 20, 2008

SAN JOSE, Calif. — Cellfire Inc., a nationwide mobile coupon and discount offer service, was honored by the Mobile Marketing Association (MMA) with the MMA…

Marketing show heavy on innovation

by James Bickers — Editor, Networld Alliance

Fresh ideas from the In-Store Marketing Expo in Las Vegas.

Five things shoppers will do this holiday

A tough economy is impacting shopper plans and behaviors.

Amazon sending daily deals to mobile phones, with instant-buy feature

November 11, 2008

SEATTLE — Amazon.com announced it is now allowing customers to sign up to receive its "Daily Deal" offers via SMS.

One-fifth of online retailers offer a mobile microsite

November 9, 2008

The Retail Bulletin: A fifth of online retailers have used mobile microsites to push specific promotions, according to new research by mobile marketing agency…

Study: Multi-channel marketing drives new sales

November 6, 2008

LONDON — Hybris, a vendor of multi-channel commerce and communication software, announced research carried out at its e-Commerce Summit in Switzerland which…

Connecting with conversational marketing

From "friending" to "tweeting" — social networking at retail.

ISMI grows, adds speakers

by James Bickers — Editor, Networld Alliance

Show will bring together more than 300 retail solution providers.

Targeting attractive segments in tough times

Many shoppers are going "full spend ahead" despite the economy.