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Marketing News & Media

Four out of 10 shoppers influenced by social media

October 28, 2008

SEATTLE — Four out of 10 consumers have made a purchase based on advertising they saw on a social media site, and 76 percent welcome advertising on social…

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E-tailers get pushy with email discount offers

October 26, 2008

Yahoo Tech: Online retailers — grappling with a sharp drop in consumer spending from even their most gung-ho Web enthusiasts — are becoming pushier with…

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Barnes & Noble adds social networking

October 26, 2008

NEW YORK — Barnes & Noble Inc., the world's largest bookseller, announced the launch of "My B&N," a fully-integrated Web experience that allows users…

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Retailers eyeing Woot business model

by James Bickers — Editor, Networld Alliance

The e-commerce site is influencing traditional retailers.

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Virgin launches pop-up store for Rock Band 2

October 22, 2008

NEW YORK — Virgin Megastore Times Square has teamed with MTV Games to help celebrate the special edition release of the popular game Rock Band 2 by creating a…

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Retailers get hands-on with new tech

Attendance at KioskCom, The Digital Signage Show up from fall.

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Gallery: Major electronics retailer bringing digital signage to 200 stores

October 16, 2008

ISTANBUL, Turkey — Teknosa, the largest electronics retailer in Turkey, announced that it will implement digital signage networks in roughly 200 of…

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Kmart revives layaway in prep for a tight holiday season

October 16, 2008

Brandweek: Kmart has launched a campaign that positions the company as the only mass discount retailer to offer a layaway service. The hope is to drive sales…

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KIOSKCOM: Intava announces smart phone capability

October 15, 2008

NEW YORK — Touchscreen design company Intava announced today at The Digital Signage Show at KioskCom its new smart phone integration capability. The company's…

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NRF, Retail Customer Experience announce pavilion partnership

October 14, 2008

LOUISVILLE, Ky. — NetWorld Alliance, publisher of Retail Customer Experience magazine and RetailCustomerExperience.com, and the National Retail Federation…

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KioskCom Europe: Lines blur between digital signs, kiosks

Integrated touchscreens, networked signage hint at convergence.

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Roche adds MyWebGrocer ad network, interactive circular

October 8, 2008

Progressive Grocer: Roche Bros. has become the first Buy4Now client to add MyWebGrocer's functionality into its online channel, less than a month after the…

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LACOSTE celebrates anniversary with mobile store-in-store environment

October 7, 2008

CHESTNUT RIDGE, N.Y. — MC2, an exhibit, environment and event producer, is working with LACOSTE S.A. on a special mobile store-in-store environment to…

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Five tips for turning online browsers into buyers

October 6, 2008

E-Commerce Times: Lots of people shop online, but they don't all buy. There are many factors that drive potential customers away, according to Thomas…

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EK3, Atlantic Lottery launch digital merchandising campaign

October 1, 2008

LONDON, Ontario — EK3 Technologies Inc. has announced a new digital merchandising program with Atlantic Lottery Corp. The program, reportedly the first of its…

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Men's 'shopping shrines' court lifestyle dollars

October 1, 2008

Forbes: While women are cutting back on discretionary purchases, men are still buying. According to the NPD Group, a retail market research firm, sales in…

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Tapping the wisdom of crowds

Crowdsourcing gives retailers a way to learn customer needs, wants.

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Study: Free samples drive sales

September 29, 2008

Brandweek: More than one-third (35 percent) of customers who tried a free sample product bought that product during the same shopping trip, per the poll of…

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Luxury retailers emphasize off-price operations

September 25, 2008

Business Week: With the economy stalled and consumer spending in free fall, snobbery is a bit harder to pull off than in years past. Even the most upscale…

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Brands are sold on shopper marketing

September 23, 2008

Brandweek: In-store marketing tactics have not only become actively embraced by marketers of consumer packaged goods, many rank it as one of their most…

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