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Marketing News

Most shoppers prefer authentic content when purchasing goods

June 7, 2023

Shoppers are embracing authentic and organic content in the purchase decision and are more likely to buy products from brands that share content from real…

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Aldi footprint expanding nationwide

June 7, 2023

Supermarket Aldi plans to launch 120 stores this year, bringing its nationwide footprint to more than 2,400 locations by year's end.

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BJ’s opening 1st club in Tennessee

June 6, 2023

BJ's Wholesale Club will open its first location in Tennessee on June 14.

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Bombas taps DOOH to battle NYC homelessness

June 2, 2023

Apparel retailer Bombas has launched an anti-homelessness campaign in New York City leveraging digital and analog OOH advertising to raise awareness and…

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Ashley awarding ‘best sleep of your life’ customer experience

June 1, 2023

Furniture and mattress retailer Ashley has launched a "Best Sleep of Your Life" customer experience with partner Tempur-Pedic at select Tampa, Florida stores.

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Walmart teams with Pawp on membership perk

May 31, 2023

Walmart is adding a pet telehealth perk to its Walmart+ membership program that will give subscribers one year of free access to the virtual service's pet…

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Tanger Outlets taps Coniq to power customer personalization

May 31, 2023

Tanger Outlets is tapping Coniq, a loyalty platform provider, to drive enhancements that empower its diverse roster of retail partners to deliver personalized…

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D2C fashion brand taps former Microsoft leader as chief

May 30, 2023

Shobitam, a D2C ethnic fashion brand, has hired on Raghu Sethuraman as chairman and CEO.

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Home goods retailer taps Bluecore to drive digital marketing

May 25, 2023

Lulu and Georgia, a home goods retailer, is deploying Bluecore's retail growth automation system to drive its digital marketing efforts and so far the results…

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John Richmond expands into metaverse

May 24, 2023

Rock-style fashion brand John Richmond is expanding into the metaverse in partnership with SHIB The Metaverse.

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India jeweler teams with Yantra on digital transformation

May 23, 2023

CaratLane, India's largest omnichannel jeweler, is partnering with Yantra, a management and business consulting firm, for a digital transformation that will…

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Toys R Us landing at Dallas airport

May 17, 2023

A Toys R Us store will open at Dallas Forth Worth International Airport by the holiday season.

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Container Store debuts resale program for customers

May 16, 2023

The Container Store Inc. has launched a "Closet Clean Out" resale program that lets customers resell gently worn clothing and items for shopping credit with…

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Unilever Canada debuts rewards app

May 15, 2023

Unilever Canada has launched a loyalty app called Leap Rewards aimed at helping consumers save money on purchases of responsibly made brand products while…

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Tuesday Morning shuttering stores

May 11, 2023

Retailer Tuesday Morning is beginning to close stores after filing for its second bankruptcy in three years.

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Jenny Craig shutters store locations

May 9, 2023

Weight loss and nutrition company Jenny Craig has shut down its physical stores after attempts to secure financing proved futile.

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1-800-Flowers launches 'MomVerse' for Mother’s Day sentiment

May 9, 2023

Consumers needing help finding just the right words for Mother's Day now have MomVerse, a consumer experience powered by ChatGPT offered at 1-800-Flowers.com.

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University tech supply store adds vending machine

May 8, 2023

12th Man Technology, a technology supply store on the Texas A&M University campus, has placed a vending machine in the school's Zachry building to offer…

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Consumers craving personalization

May 8, 2023

Nearly half of consumers, over 40%, are hungry for personalization in the customer experience and are willing to provide more data in order to get it.

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Arts, crafts vending machines expand in Washington town

May 5, 2023

Vending machines offering arts and craft items have popped up around Bellingham, Washington in the past year, according to a Cascade Daily report.

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