Marketing News
JDA Software rebrands as Blue Yonder
February 19, 2020
After 35 years with the name JDA Software, and two years after acquiring AI and machine learning company Blue Yonder, the software company is rebranding as…
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Macy's revamps loyalty program to make earning rewards easier
February 14, 2020
Macy's loyalty program, called Star Rewards, now lets customers earn on every purchase, no matter how they pay and rewards can be used to buy top brand items.
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Tiffany & Co, Flowerbx team up on pop up just in time for Valentine's Day
February 13, 2020
Shoppers at Tiffany's Flagship Next Door, in New York, can now shop for jewelry and flowers at a pop-up created with flower delivery service Flowerbx.
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Cruise company teams with Sephora to expand beauty offerings
February 13, 2020
Starboard Cruise Services is teaming up with beauty retailer Sephora to launch the Sephora Collection on select ships.
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Microsoft Store taps R.R.Donnelley & Sons to boost in-store marketing strategy with digital signage
February 10, 2020
Microsoft Store is partnering with R.R. Donnelly & Sons Company, a multichannel marketing and business communications provider, for creative and print…
read nowOrganic gardener retailer sprouting up in Walmart, top retail outlets
February 7, 2020
Back to the Roots, an organic gardening retailer, is finding a home this year in 2,300 Walmarts nationwide. It's also taking root in Lowe's, Target, Costco and…
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Macy's shuttering stores, cutting corporate roles in restructuring plan
February 6, 2020
In an effort to stem losses and reverse slumping sales, Macy's will close 125 stores in the next few years and reduce corporate jobs by 2,000.
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Sephora aims to expand outside of the mall environment
February 6, 2020
Typically, Sephora shoppers find themselves hitting the local mall to shop at the makeup brand.
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Foot Locker revamping loyalty program
February 3, 2020
Foot Locker is refreshing its loyalty program with a platform boasting many more perks for customers.
read nowSnap Kitchen debuts free shipping, Whole Foods Market launch
January 31, 2020
Snap Kitchen is launching free ground shipping across 38 states and debuting its chef-prepared meals in dozens of Whole Foods Market stores across Louisiana…
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Retail spend is up and millennials are to thank
January 24, 2020
Retail spending is up, according to a TD Bank report, and millennials are the consumer generation leading the charge.
read nowSoutheastern Grocers taps Opterus tech to boost communications
January 14, 2020
Southeastern Grocers Inc., is deploying the Opterus OpsCenter solution to serve as a centralized communications system.
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Mobile messaging taking deeper root among consumers
December 16, 2019
Consumers are 35 times more likely to open a mobile message than an email from retailers, yet businesses have been slow to provide a mobile communication…
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Aptos study reveals brick-and-mortar still king, BOPIS gaining popularity
December 13, 2019
Consumers in the U.K. and U.S. still prefer the physical store as their shopping channel, as they like to touch, feel and try products before purchase, and…
read nowKC barbecue joint serving Nebraska Furniture Mart customers
December 10, 2019
Blind Box BBQ is opening Monday inside Nebraska Furniture Mart at 1601 Village West Prkwy., in Kansas City. The 7,000-square-foot restaurant features a bar…
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Dave & Buster's debuts mobile guest engagement commerce app
December 5, 2019
Dave & Buster's is launching a guest engagement app experience that lets guests tap their smartphones on games, provides instant reloading capability for…
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SMBs want better credit card rewards, benefits
December 5, 2019
While small business credit cards are generally getting high marks from their customers, they are falling short in a key area that involves terms, rewards and…
read nowBlack Friday restaurant gift card sales nearly 10% higher this season
December 4, 2019
A Paytronix analysis of Black Friday restaurant gift card sales reveals a 9.73% increase compared to last year and sales for the holiday shopping weekend…
read nowSensory experiences boost sales by 10%
December 3, 2019
Mood Media has recently conducted a study entitled "Quantifying the impact of sensory market," which showed that sensory marketing techniques such as displays…
read nowH&M eyes the rental clothing market
December 2, 2019
Swedish clothing brand H&M is reportedly going into the clothing rental space and will offer the rental option to its loyalty members at its flagship store…
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