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Marketing News

Social media influence on holiday sales greater than ever

November 29, 2019

This holiday season will reveal a greater influence from social media when it comes to consumer purchases, according to a Dynata study commissioned by…

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A.C. Moore shuttering stores, Michaels moving into some

November 26, 2019

Arts and crafts supply seller, A.C. Moore, will close its 145 stores, with some locations being taken over by another craft retailer, Michaels, which will also…

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Consumers are loving text engagement

November 19, 2019

Forget the email, marketers. Consumers are all about the text message as the mobile communication channel boasts six times the engagement of digital…

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House of Klarna holds immersive retail pop-up experience

November 14, 2019

A 10-day immersive retail pop-up experience in London, called House of Klarna, offered everything from fashion to lifestyle events for Manchester shoppers. The…

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Casey’s General Stores taps Service Management Group for CX management

November 14, 2019

In a quest to discover customer insights, as well as expand loyalty with customers, Casey's General Stores is teaming up with Service Management Group, a…

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Mobile powering early holiday shopping surge, claims study

November 13, 2019

Adobe Analytics reports holiday shoppers have spent $19.7 billion so far, a 17.5% increase from a year ago. 

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Gen Z influencing household spend, reveals NRF report

November 12, 2019

Today's Generation Z (those born in 1995 or after) is having a greater impact and influence on household spending, according to the National Retail…

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Digital branding important to retail consumers, claims report

November 12, 2019

Consumers are all about a brand's digital media presence and expect product inventory to be real-time. User-generated ratings and reviews are also gaining…

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Consumers will be busy shopping this holiday season

November 11, 2019

A Tinuiti research report reveals consumers will be bullish on holiday spend this year, with Gen X shoppers likely spending the most. The research, which…

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Zulily debuts price comparison tool, offers to match Amazon, Walmart holiday sales

November 6, 2019

Online retailer Zulily is offering a comparison tool that let shoppers review its prices against major competitors, including Amazon and Walmart, and will…

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Digital much more entwined in consumers’ lives than most realize

October 25, 2019

The average person estimates they use seven digital services a day, but, in fact, they are using more than 30 daily basis, according to an AppDynamics' App…

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Toys R Us e-commerce presence gets a new life thanks to Target

October 23, 2019

While no longer a brick-and-mortar player after going bankrupt, Toys R Us is partnering with Target to relaunch an e-commerce channel, ToysRUs.com, giving the…

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Rue21 taps GroupBy to enhance digital shopping experience

October 23, 2019

Fast fashion retailer, rue21, is deploying the GroupBy User Experience Platform, including search, navigation, recommendation and personalization features, to…

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Forever 21 running liquidation sale as Canadian store closures loom

October 22, 2019

Fashion retailer, Forever 21, is running liquidation sales at its Canadian stores.

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Macy's home to fast casual restaurant

October 21, 2019

Potbelly Sandwich Shop will open in four Macy's department stores via a multi-unit franchise deal with the retailer.

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Clear Channel Airports debuts digital airport advertising network

October 18, 2019

Clear Channel Airports is getting ready to launch a digital airport advertising network at the Norman Y. Mineta San Jose International Airport featuring 8…

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Holiday sales growth will hit at least 3.8%, claims NRF

October 16, 2019

Holiday retail sales in November and December will increase between 3.8% to 4.2%, compared to 2018, according to the National Retail Federation.

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Postal mail can play role in reactivating abandoned baskets

October 15, 2019

A Go Inspire Group study reveals marketers may want to revisit the likely dumped postal mail approach when it comes to getting consumers back to abandoned…

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Survey: Facebook viewed as most personal shopping platform

October 14, 2019

When it comes to discovering products and brands Facebook is tops with consumers, according to a survey from Clinch, an AI platform that leverages data to…

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