Branding takes the bluetooth way

September 4, 2008

Business-Standard (India): Companies are now taking the help of bluetooth technology at bus stations and other public places to promote their brands, after the…

Web companies dismantling language barriers in online retail

September 2, 2008

Financial Times: Retailers such as Walmart and Home Depot advertise to America's Hispanic consumers on Spanish-language television. Some, such as JC Penney…

Target, Photobucket partner for photo services

August 28, 2008

MINNEAPOLIS — Target and Photobucket, the leading stand-alone photo and video sharing site, announced an agreement that offers expanded online photo services…

Paper catalogs still primary remote sales channel

August 27, 2008

Media Buyer Planner: The paper catalog is still the largest revenue generator — nearly 50 percent of sales in both 2007 and 2008 — among all channels used by…

Gaps closing between consumer multichannel expectations, retailer readiness

August 25, 2008

COLUMBUS, Ohio — Sterling Commerce, an AT&T Inc. company, today released the results of a recent survey that shows that the gaps are closing between…

Shop.org Summit will feature e-commerce 'critic's corner'

August 24, 2008

WASHINGTON — The real Siskel and Roeper may not be present at Shop.org's Annual Summit next month, but their infamous thumbs up/thumbs down rating will still…

Customer-centric planning

Retailers must look at touchpoints from the shopper's point of view.

J.C. Penney, Sears test social media for back-to-school promos

August 19, 2008

Internet Retailer: Multichannel retailer J.C. Penney has launched a virtual game called "DorkDodge" in which female teens must escape the embrace of several…

New media, new opportunities

August 17, 2008

Blogs, forums, e-mail level the playing field among retailers.

Marketing nirvana

by Julie Sturgeon — independent journalist, CEOEditor, Inc.

August 17, 2008

The rules for building true customer relationships have become more subtle and a lot more clever.

Polo Ralph Lauren launches mobile shopping

August 14, 2008

Reuters: Is the tech-savvy fashionista ready to shop by mobile phone? Polo Ralph Lauren Corp. hopes so. Polo is the first luxury retailer to launch a mobile…

MICROS acquires e-commerce firm Fry

August 12, 2008

COLUMBIA, Md. — MICROS Systems Inc., a provider of information technology solutions for the hospitality and retail industries, announced the acquisition of Fry…

Circuit City expands social commerce platform

August 11, 2008

RICHMOND, Va. — Circuit City announced renewed and expanded alliances with ConsumerReports.org, Popular Photography and Sound & Vision magazines and the…

Traditional retailers gain online ground

August 10, 2008

Chicago Tribune: Retailers that operate both brick-and-mortar stores and Web sites accounted for 50 percent of e-commerce sales in the second quarter of 2008…

Tweens search for products online, get parents to buy them in-store

August 6, 2008

Marketing Daily: According to new data from Performics, including search marketing in the media mix is crucial to snagging the attention and influence of…

VendorNet launches cross-channel inventory tool

August 5, 2008

DELRAY BEACH, Fla. — VendorNet, a supply chain collaboration solutions provider, has announced the availability of its StoreNet Manager, an e-commerce and…

Thirty-six million Americans now print online coupons

August 3, 2008

MOUNTAIN VIEW, Calif. — The number of people turning to the Web for coupons has soared to 36 million in 2008. That's an increase of 10 million people from…

BT upgrades multichannel offering

July 28, 2008

LONDON - BT announced added features on its integrated multichannel ordering and returns solution for retailers.

Online stores lean toward tailor-made services

July 27, 2008

San Jose Mercury News: An increasing number of online retailers have distinguished themselves from the pack by giving users a little something extra beyond…

Creating a brand with a life of its own

Cultivating the customer passion that top brands enjoy.