Smart retailers fight walk-aways at the checkout

An average of 1.6 percent of customers leaves the checkout queue — and the store — without completing a purchase.

ISME: Design of the Times 2009 award winners announced

by James Bickers — Editor, Networld Alliance

At this week's In-Store Marketing Expo, a panel of 100 experts picked the year's best retail marketing initiatives in 16 categories.

Top 10 brand and marketing trends for 2010

A new definition of value, growing consumer expectations among the things brands and retailers will need to watch for.

Report: Store-based retailers see the most potential in mobile

September 30, 2009

RSR Research's latest report, "Online Commerce in 2009: The Model Has Changed — Have Retailers?" finds that store-based retailers see the greatest…

Making the case for custom point-of-purchase content

A core factor of the retail customer experience is advertising. But how we speak to a potential customer versus a customer at the point of purchase are not the…

Designing a new experience — and putting fun back into retail

Now is a great time to design and launch a new customer experience — especially for brands feeling the pinch of commoditization.

NBC Everywhere forms partnership with Gas Station TV

by James Bickers — Editor, Networld Alliance

August 31, 2009

Mediaweek reports that NBC Everywhere, the OOH unit of NBC Universal, has struck a deal with Gas Station TV.

Discounting while preserving the brand

Why retailers need to focus on intelligent promotions, rather than across-the-board discounts.

BP signs contract for gas pump, c-store digital signage

August 18, 2009

Retail Media Company LLC, a digital signage provider based in Los Angeles, announced today that it has signed an agreement with BP making it BP's U.S. provider…

Thinking beyond traditional retail packaging

How retailers are mixing packaging with interactive technology to connect with consumers.

Why good customer service is like billiards

Retail Doc Bob Phibbs explains why customer service staff need to scatter around the customer, like pool balls reacting to the cue.

Retailers can weather economy by focusing on basics

Trusted brands and an enlarged pool of skilled workers provide leverage.

Eight tips for better retail brand messaging

A New York City ad agency lays out a process to ensure retail communications reach their full potential.

New research dissects what makes a 'wow experience'

by James Bickers — Editor, Networld Alliance

July 8, 2009

A new survey from The Verde Group and the Retail Council of Canada says that most shoppers — just slightly more than 50 percent — have had a great retail…

Retailers upgrading POS, focusing on its marketing capabilities

by James Bickers — Editor, Networld Alliance

July 8, 2009

Aberdeen Group reports that 73 percent of retailers rate themselves as sub-par when it comes to keeping their POS systems up to date technologically. And…

Customers abandon food, household brands, but stay loyal to child and pet care products

by James Bickers — Editor, Networld Alliance

July 8, 2009

Marketing company Epsilon just released the results of its recent survey of 1,500 shoppers, exploring which types of products the newly frugal are abandoning…

Opinion: Retailers need to cut their SKUs

Increasingly, less is more. Here are some tips on shaving your product assortment down to a more manageable, profitable size.

Despite economy, largest retailers remain power players

June 30, 2009

WASHINGTON, D.C. — In spite of economic uncertainties, many of the nation's largest retailers held onto their coveted spots at the top of the retail ladder…

What recession? Retailers still spending on store maintenance, upgrades

June 28, 2009

Building Design & Construction: Not all is bleak on the retail construction scene. Though most retailers have scaled back their new store development plans…

Study: C-store shoppers respond differently to in-store media

June 18, 2009

Progressive Grocer: The way consumers respond to in-store promotional messages and media is changing, with traditional media not necessarily as effective as it…