Great customer service: Remembering the little things

Tough times mean retailers need to squeeze all the value they can out of their assets, and that includes the small touches that can make a big difference.

Making the case for custom point-of-purchase content

A core factor of the retail customer experience is advertising. But how we speak to a potential customer versus a customer at the point of purchase are not the…

Designing a new experience — and putting fun back into retail

Now is a great time to design and launch a new customer experience — especially for brands feeling the pinch of commoditization.

Driver's license scanning reduces fraud, but may alienate shoppers

by James Bickers — Editor, Networld Alliance

In an effort to fight return fraud and abuse, a growing number of retailers are using a service that keeps a database of return activity — and feels like an…

Discounting while preserving the brand

Why retailers need to focus on intelligent promotions, rather than across-the-board discounts.

Breaking retail's addiction to discounting

When retailers emphasize price above all else, everybody loses. Author Kate Newlin offers some alternatives to "okay, available and cheap."

Thinking beyond traditional retail packaging

How retailers are mixing packaging with interactive technology to connect with consumers.

Why good customer service is like billiards

Retail Doc Bob Phibbs explains why customer service staff need to scatter around the customer, like pool balls reacting to the cue.

How to catch male shoppers: Market to women

The men's grooming market is set to explode, and retailers can reach it more directly by marketing to women.

Luxury retailers expanding the reach of their 'secret sales'

by James Bickers — Editor, Networld Alliance

August 2, 2009

The New York Times reports on the growing incidence of luxury retailers taking their "secret sales" and making them not-so-secret, in order to actually move…

Opinion: Why customer satisfaction surveys don't work

With 95 percent of our cognitive processing handled by the subconscious, how much value is there in surveys that probe the other five percent?

Pop-up shops becoming mainstream

by James Bickers — Editor, Networld Alliance

July 23, 2009

The Economist has published a brief exploration of the concept of pop-up shops, temporary stores set up by retailers in unexpected locations — from abandoned…

Retailers taking 'Christmas in July' more seriously this year

by James Bickers — Editor, Networld Alliance

July 15, 2009

The concept of "Christmas in July" is more than 100 years old, but this year especially it looks like retailers are using the poor economy to suggest to…

Retailers can weather economy by focusing on basics

Trusted brands and an enlarged pool of skilled workers provide leverage.

Eight tips for better retail brand messaging

A New York City ad agency lays out a process to ensure retail communications reach their full potential.

New research dissects what makes a 'wow experience'

by James Bickers — Editor, Networld Alliance

July 8, 2009

A new survey from The Verde Group and the Retail Council of Canada says that most shoppers — just slightly more than 50 percent — have had a great retail…

Retailers upgrading POS, focusing on its marketing capabilities

by James Bickers — Editor, Networld Alliance

July 8, 2009

Aberdeen Group reports that 73 percent of retailers rate themselves as sub-par when it comes to keeping their POS systems up to date technologically. And…

Opinion: Retailers need to cut their SKUs

Increasingly, less is more. Here are some tips on shaving your product assortment down to a more manageable, profitable size.

Despite economy, largest retailers remain power players

June 30, 2009

WASHINGTON, D.C. — In spite of economic uncertainties, many of the nation's largest retailers held onto their coveted spots at the top of the retail ladder…

What recession? Retailers still spending on store maintenance, upgrades

June 28, 2009

Building Design & Construction: Not all is bleak on the retail construction scene. Though most retailers have scaled back their new store development plans…