Facebook Lists: Are marketers checking them twice?

by Lisa Biank Fasig — Director, JZMcBride and Associates

Has Facebook just made it easier for marketers to book face time?

Empathica's GoRecommend celebrates two years, 65 million shares

September 14, 2011

Empathica Inc., a provider of Customer Experience Management solutions to more than 200 of the world's most respected brands, has announced that its…

New Stein Mart campaign features heavy social focus

September 14, 2011

National discount department store Stein Mart, in partnership with its new ad agency, ArnoldNYC, this week announced the launch of "Love at First Find," a…

New online shopper study shows the value of Facebook, Twitter, Google

Fewer shoppers come from Twitter than anywhere else, but they spend more per order than anyone.

Sears crafts social media for social good

by Lisa Biank Fasig — Director, JZMcBride and Associates

A lot of companies jump on the social media train because it's there, it's new and everybody's talking about it. In other words, they're afraid they might miss…

Summit: Don't set social media expectations

Sometimes with social media, the best strategy is just to dive right in, said Paul Flanigan at the 2011 Retail Customer Experience Executive Summit. Also: the…

Retail Customer Experience Executive Summit: 'We know where you are'

Panelists chat about how to get consumers on board with location-based marketing.

Retail Customer Experience Executive Summit: Taking your customers on the ride of their lives

Bob Phibbs, the Retail Doctor, discusses how companies can create 'amusement park-like' customer experiences.

Is it bad to buy Likers on Facebook? Not necessarily.

Social promotions are critical for creating excitement, building relationships and demonstrating honest brand good will.

Mall landlords use technology to woo shoppers

August 2, 2011

Mall owners are fighting fire with fire. According to a Bloomberg report, some of the world's largest mall owners are using online and mobile technologies to…

Can Booqoos make social discounts more valuable to retailers?

Upstart competitor to Groupon aims to give retailers more control over their campaigns.

Survey: Only 12 percent of retailers offer iPhone, Android mobile apps

July 20, 2011

CrossView, a provider of cross-channel commerce solutions to retailers including Advance Auto Parts and Moosejaw, today released survey results evaluating the…

Five ways to use mobile to drive positive brick-and-mortar shopping experiences

Extending the aisles, using games to engage shoppers among the ways mobile can make in-store shopping better.

Making your retail business social in 2012

by Lynn Switanowski — President, Creative Business Consulting Group

People around the world are using social media for many reasons. They are meeting long lost relatives or high school classmates on social media sites…

Transaction Wireless secures patent for social gifting tech for Facebook

July 5, 2011

Transaction Wireless, a provider of multi-channel digital gift card and integrated marketing solutions, announced today that it has been granted a United…

Foursquare and American Express

by Jim Joseph — President, Lippe Taylor

I think a new day may just be beginning for location-based social media. Late last week Foursquare announced a new partnership with American Express…

Boomtownrack.com now offers local apparel shopping by neighborhood and zip code

June 29, 2011

Boomtownrack.com is a local online marketplace focusing specifically on independent apparel boutiques in the Chicago area. Boomtownrack.com uses location based…

Big Y Foods pioneers Groupon use for grocery marketing

Retailer says there is 'big power' in store-specific coupon deals.

Hitwise says each new Facebook fan leads to 20 extra visits to a retailers site

June 22, 2011

According to the Hitwise blog, Facebook fans have a real measurable value: 20. That’s the number of additional visits Hitwise analyst Robin Goad said a…

Amex and foursquare roll out mobile coupon program nationwide

June 22, 2011

American Express is embracing location-based mobile couponing. The credit card company is joining with location-based social media site foursquare to roll…