Media Logic helps Cabela's celebrate its anniversary

May 22, 2011

Cabela’s, the world's largest direct marketer of hunting, fishing, camping and related outdoor merchandise, is having a birthday party and has retained Media…

Social media for retail made simple

by Laurel Tielis — Author and Professional Speaker, Laurel Tielis & Associates

If you're still wondering about how important social media can be to your business, think about this. Getting involved in social media is the same as…

Gproxy announces three sales apps for NetSuite’s SuiteCloud computing platform

May 11, 2011

Gproxy Design Inc., an interactive agency in commerce solutions, announced three new e-commerce NetSuite Applications for the NetSuite SuiteCloud computing…

Mobile Monday: Aisle 411

The app shares store-level maps and product positions with customers via their smartphones.

Altimeter’s Jeremiah Owyang pinpoints retail's sweet spot

by Laurel Tielis — Author and Professional Speaker, Laurel Tielis & Associates

To find retail's sweet spot, a purchase, put the customer ahead of technology. For multiple purchases, make customers influencers for your business.

Barnes & Noble College launches social commerce platform

May 5, 2011

Barnes & Noble College, an operator of campus bookstores and a wholly owned subsidiary of the bookseller Barnes & Noble, Inc., has announced the launch…

Social Vending from Pepsi

by Jim Joseph — President, Lippe Taylor

My friend Stan Phelps turned me onto this little marketing innovation from Pepsi. It's actually pretty cool -- they've reinvented the vending machine and…

NRF: Retailers increasing mobile, search efforts

May 2, 2011

In an effort to better serve multi-touchpoint, always-on, and empowered consumers, a growing number of retailers are experimenting with mobile and social…

CETW: Kiosk as social-media marketer

A new iSnap kiosk brings the photo booth into the social media era by allowing posers to take pics and upload them onto Facebook and Twitter on the spot.

Study reveals social media has little effect on buying behavior

April 28, 2011

According to USAToday, a new study by Forrester Research and GSI Commerce reports that social media has almost no influence on online buying behavior.

CETW: RMG announces deals for NFC mobile and Groupon networks

by Christopher Hall — w, t

RMG's CEO says DOOH is more than screens, but a media ecosystem; also announced deals with Groupon and NFC firm Blue Bite.

Are your stores connecting with today's connected Moms?

by Lynn Switanowski — President, Creative Business Consulting Group

With Mother's Day just around the corner, we can't help but think about all the wonderful moms out there who are customers in our favorite retail stores. For…

Does love scale?

by Doug Stephens — President, Retail Prophet Consulting

Wal-Mart recently announced its purchase of social media firm Kosmix to help it better manage and capitalize on its social and mobile marketing efforts. What…

Getting customers in your store ... by putting them in the window

by Laurel Tielis — Author and Professional Speaker, Laurel Tielis & Associates

If you've been looking for an easy and inexpensive way to bring in more business, check this out. Taking advantage of people's propensity to sit — at their…

PlaceWise expands Shoptopia launch to include Madison Marquette

April 20, 2011

Madison Marquette is the next shopping center developer and operator to join Forest City Enterprises in the launch of the Shoptopia Network, PlaceWise Media…

New social shopping site lets members connect with celebs

April 18, 2011

OpenSky, a new social shopping site launching this month, allows consumers to design their own shopping experience and discover new products and ideas. OpenSky…

Walmart purchases startup Kosmix

April 18, 2011

According to NASDAQ.com, Walmart will acquire Kosmix Corp. to accelerate the company's social and mobile commerce offerings. Terms of the deal were not…

How Wet Seal created customer engagement

by Laurel Tielis — Author and Professional Speaker, Laurel Tielis & Associates

Want to engage your customers? One way to do it is with a contest. But how do you create a successful contest, one that pulls customers?

GameStop launches Facebook storefront

April 7, 2011

Video game retailer GameStop Corp. today announced, in partnership with Adgregate Markets, a social commerce solutions company, the launch of its Facebook…

Opinion: Forget about selling on Facebook for now

One expert suggests that the market for retailers on the social network is actually miniscule.