Social Media News & Media
How retail can benefit from social media
December 17, 2008
The Gourmet Retailer: For some retailers, social media is proving to be a valuable tool for engaging consumers, driving sales and building customer loyalty…
read nowWhite paper addresses social media for retail
December 7, 2008
MARINA DEL REY, Calif. — Guidance has published a new white paper offering retailers insight into identifying which Web 2.0 and social technologies will keep…
read nowFour out of 10 shoppers influenced by social media
October 28, 2008
SEATTLE — Four out of 10 consumers have made a purchase based on advertising they saw on a social media site, and 76 percent welcome advertising on social…
read nowJ.C. Penney, Sears test social media for back-to-school promos
August 19, 2008
Internet Retailer: Multichannel retailer J.C. Penney has launched a virtual game called "DorkDodge" in which female teens must escape the embrace of several…
read nowSocial media proves important for back-to-school shopping
August 18, 2008
NEW YORK — JupiterResearch has found that an increasing number of retailers are using social media to target teens and young adults during the 200…
read nowSocial media moving into the in-store marketing mix
March 20, 2008
Advertising Age: When it comes to retail spaces, marketers have perhaps the best opportunity to tie digital-marketing experiences to physical-marketing…
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