RetailWire Discussion: Brands not connecting with women through social media

A new study finds that three out of four women who engage with brands via social networking sites say they are not influenced to purchase based on what they…

How retail can benefit from social media

December 17, 2008

The Gourmet Retailer: For some retailers, social media is proving to be a valuable tool for engaging consumers, driving sales and building customer loyalty…

White paper addresses social media for retail

December 7, 2008

MARINA DEL REY, Calif. — Guidance has published a new white paper offering retailers insight into identifying which Web 2.0 and social technologies will keep…

Four out of 10 shoppers influenced by social media

October 28, 2008

SEATTLE — Four out of 10 consumers have made a purchase based on advertising they saw on a social media site, and 76 percent welcome advertising on social…

J.C. Penney, Sears test social media for back-to-school promos

August 19, 2008

Internet Retailer: Multichannel retailer J.C. Penney has launched a virtual game called "DorkDodge" in which female teens must escape the embrace of several…

Social media proves important for back-to-school shopping

August 18, 2008

NEW YORK — JupiterResearch has found that an increasing number of retailers are using social media to target teens and young adults during the 200…

Social media moving into the in-store marketing mix

March 20, 2008

Advertising Age: When it comes to retail spaces, marketers have perhaps the best opportunity to tie digital-marketing experiences to physical-marketing…