July 28, 2017 | by Bradley Cooper

For any business or individual, information is key. Amazon's story proves that those who truly know and understand their customers at a deep analytical level will win their loyalty.

At a panel at the recent ICX Summit, Eric Schongalla, manager of retail systems at Carhartt, and Roger Starkweather, senior vice president of sales and experiences at OpenEye Global, discussed how businesses can utilize data analytics and personalization.

"Informed people drive the world," stated Chris Devlin, director of sales for Omnivex Corp, who moderated the panel. "It's very hard to connect people to information even though you have it."

It's a challenge to connect the right employees to the right sorts of customer data to improve overall customer experience. The implications of this, according to Devlin, is that in the last 15 years, 52 percent of the Fortune 500 companies have vanished.

Schongalla said Carhartt deployed digital signage and kiosks and integrated analytics into these devices to find out what customers were searching for the most. At first, adoption rates were slow, so the retailer had to train associates to teach customers how to use the kiosk.

Starkweather discussed the three key areas that make up a user's experience, which are environment, effectiveness and engagement. OpenEye quantified these elements through its airport kiosks. It integrated surveys into the kiosk to ask travelers about their current mood. Then, OpenEye would serve back specialized recommendations. They examined what customers were searching, where they were touching and other information.

Watch this session here.

Topics: Associations / Events, Digital Signage, ICX Summit, Kiosk ROI, Kiosks, Marketing

Companies: Interactive Customer Experience Summit (ICX Summit), Omnivex

Bradley Cooper

Bradley Cooper is a Technology Editor for DigitalSignageToday.com. His background is in information technology, advertising, and writing.

wwwView Bradley Cooper's profile on LinkedIn

C-Speak: How merchants can protect their business from growing CNP fraud

Mobile Payments Today sat down with Kount CEO Brad Wiskirchen and COO Rich Stuppy to talk about this year’s results, and about trends that are influencing the market now.

Cowboy Chicken CEO talks about what keeps him awake at night

Sean Kennedy, CEO of Cowboy Chicken, discusses how he's growing his 22-unit brand.

Sponsored by: Hughes

Engaging Digital Signage Built with Intel Inside®

Get to market faster with feature-rich digital signage from Intel, deliver tangible value and leave lasting impressions, measure audience engagement in real-time, and quickly adapt to new trends for a seamless experience across every channel.

Mazzio's CEO: 'Today's generation wants to learn in a new way'

Millennials have changed the way Mazzio's trains employees.

Sponsored by: Hughes

Public Retail Kiosks – Give a Unique Customer Experience

Cities are exploring a smart city vision that uses Internet of Things (IoT) technologies to collect and analyze data for better management of public resources and services.

The 'ultimate bank customer experience': Are we there yet?

At the BCX Summit, CarrieAnne Cormier of Avidia Bank talked about the importance of serving customers with the right balance of high-tech and high-touch.

Retail banking execs learn new ways to woo, wow and win customers at the 2016 BCX Summit

This fall, retail financial services executives from the US and beyond convened at the Bank Customer Experience Summit in Chicago to learn more about the latest banking trends and the customer attitudes driving them. But it wasn't all work, as our highlights video proves.

How Kroger Co. is growing the business

Shashank Saxena, director of strategy, integration and development for The Kroger Co., talks with Hughes' Tim Tang about business innovation at the recent CONNECT Mobile Innovation Summit.


The ROBO 3D printer has given the design and engineering teams the power to create nearly anything that can be imagined to test, validate, explore and play to help realize client visions.

Freebirds talks mobile innovation at CONNECT Mobile Innovation Summit

Freebirds' VP of Marketing Erin Levzow talks with Hughes' Tim Tang about the importance of mobile for both the business and the customer.

Retailers craft 'phygital' solutions

Retailers are starting to bridge the gap between physical and digital to create phygital solutions. Two panelists spoke about this development at this year's ICX Summit.

AML Monarch

The Monarch is the latest in self-service kiosk technology from AML. Combining the power of a desktop computer and the user experience of a tablet, the Monarch is the ideal built-for-purpose kiosk designed for retail, hospitality and commercial applications.

Related Content

Latest Content

Request information from

Interactive Customer Experience Summit (ICX Summit)

Already registered? Login Now


By clicking the button above, you agree to our Terms of Service and Privacy Policy. Your information will NOT be shared with anyone other than this company.

Get the latest news & insights