ICXSummit15: From scavenger hunt to Skydeck, the highlight reel

July 13, 2015 | by Christopher Hall

From an Under Armour installation that tests athletic ability to a Warby Parker photo booth experience, interactive customer experience was the order of the day at the inaugural Interactive Customer Experience Summit.

Held June 28-30 at the Sofitel Chicago Water Tower, the ICX Summit focused on technologies such as digital signage, self-service kiosks, mobile and tablets, as well as emerging technologies ranging from beacons to Internet of Things and augmented reality.

Highlights included a scavenger hunt and tour of Chicago-area interactive technologies actually deployed in stores, an opening keynote by Jason Goldberg of Razorfish, an awards dinner party at Skydeck Chicago and a closing keynote by Blaine Hurst of Panera.

Read more about this year's Summit:

The 2016 event will be held in June in Dallas, with exact dates and location still to be announced.


Topics: Customer Experience, ICX Summit, Technology

Companies: Interactive Customer Experience Summit (ICX Summit), ICX Association



Christopher Hall

Christopher is the managing director of the Interactive Customer Experience Association and former editor of DigitalSignageToday.com. A longtime freelance writer and reporter, he's bringing a fresh perspective and critical take on the industry.

wwwView Christopher Hall's profile on LinkedIn

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