Restaurant taps mobile tech to boost consumer experience, save money and hone marketing

Tablets and a business intelligence service is helping a restaurant chain to not only foster more efficient customer point of sales it’s helping gleam valuable…

Top customer experience tech honored at ICXSummit15

by Christopher Hall — w, t

The ICX Association earlier this week handed out its 2015 Excellence Awards to 14 winners in the categories of digital signage, kiosk and self-service and…

ICXSummit: How to bring 'social proof' into your brick-and-mortar locations

by Cherryh Cansler — Editor, FastCasual.com

Brick-and-mortar retailers and restaurants must find ways to bring “social proof” to their stores and technology may be the way to do it.

Interactive customer experience technology has to surprise and delight

Customers expect a personalized experience that surprises and delights them, and most will trade bits of information about themselves if they receive something…

Retailers facing 'egg-ceptional' customer dilemma

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Retail foodservice faces a big customer experience hurdle due to the shortage of eggs thanks to an Avian flu outbreak.

Ensuring a ‘pop-up’ effort pops for consumers and doesn’t flame out in failure

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

The ‘pop up’ customer engagement experience isn’t brand-new, but it certainly isn’t old hat as many a retailer is embarking on either the first ‘pop up’ effort…

Interactive customer experience technology has to provide value

Consumers with a natural sense of curiosity want to engage with technology, says Eric Vazquez, project manager for Encore Event technologies, but will the…

Boosting sales on hot summer days requires cool customer engagement approaches

As school days wind down, and beach trips and vacations ramp up, enticing consumers into stores gets a bit more challenging, especially once the shopping mania…

Foodservice industry has 3 years to cut the fat

by Nicole Troxell — Associate Editor, Networld Media Group

A FDA decision gives the industry until 2018 to remove trans fats from all foods, which the federal agency estimates causes 20,000 heart attacks and 7,00…

5 ways surveillance can improve retailer ops

The advancements in video surveillance over recent years have made it possible for retailers and business managers to document operations, observe customer…

Is your chief customer officer part of your c-suite?

In many companies, there is now a seat at the boardroom table for the chief customer officer. Shep Hyken explains why this role is so important.

Interactive customer experience technology has to be natural

Technology should be used in way that's natural for consumers to interact with, and enhance the brand story, rather than be the story itself, says Ben Putland…

Armed with the right strategy, Instagram is valuable marketing weapon

The visual network requires its own specific strategy but must be part of the overall promotional effort.

Apple Pay gets more 'Wallet'-like with new additions

by Will Hernandez — Editor, NetWorld Media Group

Apple has added private-label and loyalty card support to its mobile payment system. The company also has announced that Apple Pay will launch in the UK next…

How to use humor in marketing to make your customers LOL

Making a customer laugh is a great thing, but if a humorous campaign falls flat the fallout will last longer than any potential merriment.

Interactive customer experience technology has to make sense

Consumers want to interact with technology, but that technology has to make sense for both the business and its customers, says Paula Suarez, director of…

How grocers, food retailers can keep up with restaurants

by Bryan Pearson — President, LoyaltyOne

Grocery retailers, armed with unprecedented levels of insights and technology, have the opportunity to provide consumers with the experiences and products they…

Self-service: Why millennials, Gen Z expect it

by Laura Miller — Director of Marketing, Kioware

Retailers must give young consumers self-service options when it comes to shopping.

Study: Consumers still prefer bricks to bytes

by Josh Fischer — Editor, NetWorld

TimeTrade recently published The State of Retail, a report designed to ascertain the current perceptions and behaviors that drive retail shopping.

5 loyalty program dos and don'ts

by Josh Fischer — Editor, NetWorld

Experts discuss the five fundamentals of a successful loyalty program.