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Features

Customer experience lessons from the NBC Olympic #epicfail

NBC shows us why retailers must cater to their customers' needs, not their own agendas.

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RCE Podcast episode 5: Amazon profits plummet, more JC Penney news, and whether 'Made in America' still matters

Amazon made an awful lot of money in the second quarter - but kept only a fraction of it. We run the numbers in this episode, then talk about all of the news…

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Redbox responsible for Coinstar's Q2 growth

Q2 earnings call detailed the company's new ventures, didn't address streaming service scheduled to launch this year.

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4 retailers with hot summer marketing tactics

Retail experts discuss how to incorporate summer into marketing plans.

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RCE Podcast episode 4: Mobile retail marketing and Walmart's innovative approach to back-to-school

The mobile phone brings with it an almost infinite array of possibilities for retail marketers, but new innovations bring new concerns about ethical marketing…

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Small pet retailer still running with the big dogs

The CEO of a small chain of pet boutiques explains how he competes with big-box competitors.

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Commentary: Paying attention to the Retail Rule of Six

Loyal customers are six times more likely to rebuff competitive offers, especially price-based offers.

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Feet in the lettuce: The curious incident of employees, social media and a brand

How three employees, one smartphone and a social website threw a major company into crisis mode

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Study: One in 10 smartphone owners have written a review while in-store

Mobile and social customer experience strategies are becoming more important than ever for brands.

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The customer-centric retail pricing zone

Analyzing shopping patterns across multiple stores allows for a more profitable pricing-zone strategy.

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The customer loyalty/customer experience conundrum

Retailers often make the mistake of equating customer loyalty with the customer experience.

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Five ways to drive customer conversion rates in your stores

Increasing conversion rate is a sales opportunity that many retailers completely overlook.

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Skype Station digital signage kiosks taking off

Estonian tech company says new Skype-capable kiosks will drive traffic and ad revenue for customers.

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How to integrate digital for a great multichannel experience

Blending digital channels into a company's overall multichannel approach requires changes beyond the sales force.

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Go mobile or go home: Check-out lines are disappearing

Retailers must embrace mobile POS solutions to stay relevant.

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Vending kiosks providing retailers variety of solutions

From dispensing products to tracking consumer behavior, vending kiosks are the new go-to retail solution.

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Four retailers who translated social media into revenue

Marketing pros give tips on what to do with all those fans and followers.

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Retail tech heats up to beat holiday shopping lockdown

by Christopher Hall — w, t

Behind-the-scenes prep for the holidays is underway, with digital signage and engagement tech on the upswing.

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Study: Self-checkout is here to stay

North America replaced western Europe as the largest region for self-checkout shipments in 2011.

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Driving growth by changing the marketing and sales dynamic

Marketing execs can get so caught up in words, pictures and messages that they fail to focus on ROI.

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