Features
Personalized URLs can cut through mass-marketing clutter
Smart use of PURLS can turn outbound marketing messages into customized, personal experiences.
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Top 100: 18. Store traffic measurement tools
It wasn’t exactly Big Brother watching you in your favorite retail chain, but it might have been a form of sophisticated digital signage and camera-based…
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Retail Review: Total Wine & More
For fans of potent potables, a mind-blowing experience awaits within an old Circuit City location.
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Top 100: 19. The tween explosion
Thanks to Disney, the buying power of tweens (kids between 10-14 years old) has seldom been more focused and potent. Witness Hannah Montana/Miley Cyrus and the…
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Branding transforms Saks Fifth Avenue OFF 5TH
The luxury discount destination prepares to open four more stores in 2010.
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Top 100: 20. In-store Web access
A few other retailers already offer it — Best Buy and Borders, to name two — but as CompUSA struggles to make a comeback with new parent company Systemax, Web…
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Five trends to help retailers compete on convenience
A time-starved populace demands immediate gratification, but it won't compromise on selection.
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Top 100: 21. Retail at airports
Shopping at airports while waiting for a connecting flight is no longer small potatoes. Indianapolis International Airport, the nation’s first big terminal…
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NRF: Gift spending is up for graduation season
Fewer people will buy graduation gifts, but they will spend slightly more than last year.
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Top 100: 22. Return policy changes
Employing new technology and softening some policies, cash-strapped retailers were intent on making the returns process as pleasant and easy for customers as…
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Can companies really predict what customers like online?
Internet marketers may not know as much about shoppers as they think do, according to a new study.
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Top 100: 23. Interactive storefront windows
Several retail chains have used the power of interactive displays to market their products. Shoppers at select Tommy Hilfiger Denim stores could capture…
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Five tips for winning shoppers in new categories
How retailers can use data and an understanding of the customer to increase shopping trips, basket size.
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Closing the gap between shopper needs and e-commerce technology
Why dynamic content represents the best chance for snagging the online shopper's attention, and closing the sale.
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Ten ways retailers can build their opt-in email lists
If no one is reading your marketing emails, it doesn't matter how creative or passionate those messages are.
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Top 100: 24. American Girl
The American Girl brand rode its line of period dolls and accessories to a record increase in sales last year. The company earned $463.1 million in sales, a …
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How retailers can market their way out of tough times
In today's economic climate, cutting back on marketing is flirting with business suicide.
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Top 100: 25. Online coupons
The number of people turning to the Web for coupons soared to 36 million last year, an increase from 10 million people in 2005. In early 2008, AOL launched…
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Macy's testing self-serve beauty concept
The concept showcases aisle displays of smaller brands, many of which are entering Macy's for the first time.
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Top 100: 26. Retail health clinics
Though many people still prefer to go to their family physician when they become ill, retail health clinics continue to grow in number, offering an affordable…
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