Article
Emerging tech, bad customer service, omnichannel top reads in October
Retail Customer Experience readers were interested in a wide variety of CX issues in October, from why the store is still a winning strategy to embracing omnichannel sales to the impact of poor customer service on the bottom line.
November 6, 2018 by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com
There is a lot, to say the least, going on with retail customer service and a look at what grabbed readers' big interest in October illustrates the point.
As October is a busy month for every retailer and brand partner, with Halloween a steppingstone to the all-important holiday sales season, here's a look at the top five most-read articles at Retail Customer Experience in case you missed a day checking out our daily expert insight and news.
No. 1: How emerging technologies ar changing the retail shopping experience
Bob Meixner, senior product strategist, Oracle Commerce Cloud, offers insight on the emerging technologies hitting the retail environment and why retailers need to pay close attention to deployment and management.
No. 2: How poor customer service impacts the retail customer experience
Stephanie Liais, EMEA product marketing team, RingCentral, explains how and why every interaction and experience a customer has with a business impacts their desire to continue with, or move on from that business.
No. 3: Digitally native brands embrace omnichannel sales strategies with success
Heath Wells, co-founder and CEO of NuORDER, explains why digitally native brands that want to follow in the footsteps of successful predecessors must develop their digital stories and broadcast them loudly.
No. 4: Are you tracking the most important part of Black Friday? Hint: It’s not sales
Bob Gatta, CEO of Data Display Systems, explains why engagement — in-store leading to online — should be the primary metric for determining return on investment on Black Friday marketing dollars.
No. 5: The store is still a winning strategy. Here’s why
Hal Charnley, president of Wiser, explains why the brands and retailers that succeed are the ones that adapt and embrace the changing role of physical retail and use the store to their advantage.
And just in case you missed some of the news during October, here's a quick hit list to check out:
American shoppers put money where their trust is, reveals research
Healthy holiday retail sales on horizon
Consumers: Brands must respond to online reviews
Uber drone food delivery arriving in less than 3 years
Targeted discounting is alluring to shoppers, claims report
Report shows strong consumer demand for digital payments
Retailers not measuring right data in customer loyalty effort, reveals study
Consumers will revisit retail websites if content is worthy
Emotional connection drives greater consumer spend, reveals study
Consumers love a personal touch, reveals study
Study: Holiday sale event spurs more consumer spend
Survey: In-store still most popular place for consumers
Brand loyalty can be a fleeting thing, reveals study
Good number of Gen Z shoppers like brick-and-mortar more than online retail
About Judy Mottl
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