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GlobalShop 2010 roundup

March 25, 2010 by James Bickers — Editor, Networld Alliance

This year's GlobalShop event in Las Vegas was well-attended, well-staffed and full of great insights. Here's a quick recap of some of the stories we brought you from the show:

Seven strategies for effective digital signage content
Bill Gerba, CEO of Wirespring, shared a wealth of real-world experience in an information-packed session.

OfficeMax on visual merchandising
The office supply giant talks product development, store design and using personas to understand the customer.

DOOH measurement essential for reaching customers
Harris executive lays out the tools and techniques for connecting with an on-the-go, 'catch-me-if-you-can' audience.

Walmart on the return of retail architecture
Walmart's architectural manager explains how new store designs can combat the "not in my back yard" effect.

'Consumerism has become activism'
Envirosell's senior vice president shares research-based insights on the new American shopper.

So, what was the biggest story for you? What insights and ideas did you pick up from your own visit to the show? Tell us in the comments.

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