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Live webinar: Making retail personalization a reality

A one-hour live webinar event, on Tuesday, July 23, will provide retailers and brands with expert insight on how retail personalization must blend marketing and IoT and will offer up real-world examples of successful deployments.

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July 9, 2019 by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Every retailer and brand is well aware that today's consumer wants, and expects, a personal customer experience.

Sounds easy but in reality it requires an in-depth strategy, technology and insight on how to ensure that personal customer experience takes place.

A one-hour live webinar on Tuesday, July 23 is focusing on all that as well as on some of the successful strategies in play. The free event, sponsored by Arm Treasure Data, kicks off at 2:30 pm EST.

It will be led by Erik Archer Smith, marketing director, data, who boasts more than a decade of experience helping retailers and brands scale during hyper-growth stages. Smith built the first social media site in Japan using open source technology in the early 2000s.

During his presentation — which will also include a live question and answer segment — Smith will explore the technologies that make a personal customer experience a reality, and share real world examples of how data-driven strategies are being implemented by retail leaders like Subaru, Muji, and Kirin.

The webinar will also include the following:
•   Four tactics retailers can implement now by leveraging their existing infrastructure.
•   Details on the fifth wave of computing and how this will empower the next wave of customer experiences, like smart shelves and AI-enabled cameras, and what technologies are enabling them.
•   How "Boomers", "Gen X" and "millennials" view the trust versus personalization relationship and what segments companies are most commonly using for personalization today.

Don't miss what promises to be an informative webinar. Sign up here.

About Judy Mottl

Judy Mottl is editor of Retail Customer Experience and Digital Signage Today. She has decades of experience as a reporter, writer and editor covering technology and business for top media including AOL, InformationWeek, InternetNews and Food Truck Operator.

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