Marketing
L'ovedbaby goes personal to drive customer engagement, revenue
A baby clothing brand taps Birdseye to drive customer engagement as well as optimize inventory turnover.
June 16, 2025 by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com
L'ovedbaby is a baby clothing brand born two decades ago full of passion as well as a legacy to the founder's mother.
Founder Sharon Oved started her company in California with just one product, a baby nursing cover, and grew it into a GOTS-certified organic cotton clothing brand. The mission is providing clothing made without added chemicals, dangerous flame retardants and chemical softeners and the carcinogenic pesticides still used in conventional cotton farming today.
Boosting marketing impact
Every week L'ovedbaby runs a 24-hour flash sale available to all its email subscribers. It was not producing the expected response.
"It was missing the mark because it was not individualized to each customer's needs, stage of parenthood, or baby's size," Oved said in an email interview.
By happenstance the company was pitched by Birdseye, a Toronto-based company focused on retail and e-commerce AI, in 2024. The AI-powered retail and e-commerce marketing platform had just launched new features empowering retailers to liquidate inventory using its one-click AI solution. It also offered the ability to create discrete and hyper-personalized offers.
After a zoom call Oved was on board to deploy Birdseye.
"Once we met them, we felt so comfortable with their personalized attention and very sincere approach to helping our business grow, that it was not even a question of whether or not we would start working with them," said Oved. "And they have kept true to that level of professionalism and generosity for all the time we have been working with them."
Birdseye requires no internal modifications and can be set up in under 30 minutes. Through integration with a retailer's e-commerce platforms, the platform analyzes sales patterns and transactions and within 48 hours of setup is fully functional.
The Birdseye platform provides a way for L'ovedbaby to market all its collections in a customized fashion that is driving stronger customer engagement.
"When consumers feel listened to and seen, it gives them more confidence to shop our brand. We are not simply giving them a one-size-fits-all assortment, but rather, are curating a specific assortment to meet their needs," said Oved.
The brand produces 12 limited-edition, seasonal collections every year (in addition to a year-round Organic Essentials collection), so there are so many different styles, prints and organic fabrics choices to meet everyone's aesthetic and/or practical needs as a parent.
"With Birdseye, we are able to showcase all of these collections in a very customized way to engage each of our email subscribers, so that they know how special and important they truly are to us," she said.
The platform capabilities
Birdseye's AI tools allow retailers an understanding of the complex relationships between inventory trends, pricing strategies turnover rates, and customer personas.
"Birdseye helps retailers by automating the time consuming tasks of selling through slow inventory. Birdseye uses artificial intelligence to forecast demand across every category of goods as well as individual SKUs," Matt Bogoroch, CEO, Birdseye Global, said in an email interview. "If Birdseye predicts that there will be a decrease in demand for specific products, it will begin to proactively engage customers who are likely to purchase it. Birdseye can operate fully autonomously and is working 24/7 to find revenue opportunities for retailers."
The platform provides an advanced model to analyze each customer, interpret data, predict the approach most likely to deliver the greatest response and then personalize and autonomously launch targeted campaigns to every customer. It continuously learns from real-time feedback to enhance its performance.
"With Birdseye, all [customer's needs, stage of parenthood, baby's size] is taken into consideration and each customer receives a unique email/offer to create a better customer experience which results in more sales for us," said Oved.
The return on investment, according to Birdseye, is multifold:
- Revenue per recipient increased by 340%.
- Average open rate of 55%, a percentage growth of 54% over the industry average.
- Clickthrough rate of 13%, an average increase of 957%.
- Click to open rate of 24%, an average increase of 1900%.
- 15-20x return on investment.
- Dramatic increase in attributed web traffic.
"Being able to send personalized offers and emails automatically, without the need for extra personnel on our staff, has been an incredibly cost-effective and lucrative addition to our business," said Oved.
Benefits beyond personalization
In addition to driving personalization with customers, the Birdseye platform provides a way for online and omnichannel retailers to liquidate merchandise more efficiently.
For example, retailers that want to quickly sell out their summer collections before the fall will typically offer and advertise large discount incentives to with the goal of encouraging customers to shop.
Birdseye takes a highly targeted approach that not only preserves margin by reducing the discount but also results in sales by pinpointing the exact customer and delivering marketing campaigns only to those likely to be interested in the products. This process uses AI to match shoppers to products based on their product preferences like size and color, willingness to pay and any other relevant attributes.
"With Birdseye, businesses can streamline their operations by forecasting demand, optimizing inventory turnover, and engaging customers effectively through automated emails. Gone are the days of manually analyzing product focus, crafting email designs and delivering campaigns," said Bogoroch. "Birdseye's system takes over these tasks, automatically composing personalized one-to-one emails for each customer. This drives team efficiency, fosters stronger connections, increases engagement and ultimately boosts sales opportunities."
For example, if a sports apparel retailer has 300 units of a size extra large tennis shirt in blue in inventory, Birdseye can automatically identify and engage customers that like tennis shirts, the color blue, and wear that size. The platform will distribute a campaign for this particular item, color and size only to those targeted customers.
At L'ovedbaby, the biggest return on investment has been the ability to conduct personalized email campaigns without having to bring on additional internal staff and resources.
"Honestly, the biggest return on investment for us has been not having to do any additional labor — beyond the quick initial set up — and having extra sales pour in from something that is running in the background. Not having to manage extra personnel and/or the cost associated with that has been the best ROI," said Oved.
About Judy Mottl
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