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Retail Bracket Madness - cast your vote!

Which retailer provides the best customer experience? Cast your votes today!

March 12, 2012 by James Bickers — Editor, Networld Alliance

Why should basketball players and fans get to have all the fun?

As March Madness goes into full swing this week, killing productivity in offices across the country, we thought it would be fun to do our own version of it. So we pulled the top 32 retailers from this year's Retail Customer Experience Top 100 report, and tossed them into the bracket linked below.

And that's where you come in — for each round, we want you to vote for the retailers that win over one another on customer experience. You can go here to cast your vote — you'll need to either create an account or login with your Facebook account.

If you don't want to do either of those, you can email me your votes. We'll close the first round tomorrow, so check back then to follow along.

Good luck to the players ... feel the madness and we'll see you in the paint! (Okay, so that was terrible. But I don't understand sports and the guys in the office couldn't help me come up with anything better, so there you go.)

UPDATE #1: First round action is closed, and the second round is now open! Advancing are Whole Foods, Amazon, Williams-Sonoma, Best Buy, Target, American Girl, Nordstrom, LL Bean, REI, Costco, Starbucks, Trader Joe's, Neiman Marcus and Victoria's Secret. Cast your vote now!

UPDATE #2:Big upsets in the second round as Trader Joe's takes down Starbucks! Target breaks the hearts of little girls everywhere by taking American Girl out of the action! Whole Foods upsets the (SPOILER) #1 winner of the Retail Customer Experience Top 100! Boy, this is getting good ... cast your vote in third-round action now!

UPDATE #3: We're down to the final four! It's Whole Foods vs. Target, Trader Joe's vs. Apple. Your vote is needed!

UPDATE #4:It's down to the finals - Whole Foods vs. Apple! Cast your vote!

UPDATE #5: And the winner is ... Whole Foods!

(Photo by j9sk9s.)

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