Interactive Customer Experience (ICX) Summit

Top 3 reasons to attend the ICX Summit

Keeping up with constant changes in technology can be a major challenge, especially when many solutions also carry a high price tag. The upcoming ICX Summit can help retailers uncover key trends and prepare their business for the future.

May 24, 2019 by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Keeping up with constant changes in technology can be a major challenge, especially when many solutions also carry a high price tag. There's also the issue of how to uncover which technologies will actually improve the bottom line and the customer experience and which ones are just smoke and mirrors.

That's where the ICX Summit comes in.

The annual industry event, which takes place June 4 to 6 at the Omni Frisco Hotel in Dallas, Texas, will teach you how to uncover key trends in customer experience technology, prepare your business for the future and network with leaders in your industry — whether that be technology, retail, restaurants or more.

Uncover trends

Panelists and speakers at the ICX Summit will address key technologies and trends that can help you transform your business and meet the demands of customers.

For example, panelists Scott Emmons, CTO, Current Global, Bernie Gessner, VP, global customer experience, Fossil Group and David Hewitt, group VP, Publicis.Sapient will discuss how technologies such as machine learning and AI-infused experiences can deliver a better customer experience. Other panels will address topics such as:

• Chat and chatbots.
• How to drive stronger engagements with tools like digital signage.
• How to know if your loyalty program is working properly.

Prepare your business for the future

Other event panels focus on how to prepare for the future with technology and better employee training.

For example, Ryan Craver, CEO of Commerce Canal, will discuss how to define today's customer by looking at how they spend time and money and how we can reach them.

Michael O. Browning Jr., CEO of Urban Air Adventure Park will discuss, in the opening keynote, how companies can quickly adjust to changing CX technologies to boost margins, market share and competitive advantage.

Attendees will learn other strategies as well such as:

• Whether a cashier is truly necessary.
• How to equip your employees with tech tools for better customer experience.
• How to take advantage of social and influencer marketing.

Network

At the event, attendees also get a chance to network with industry leaders in CX technology through multiple networking events such as the opening reception held and a dinner party at PINSTACK, DFW's premier entertainment destination.

There are also hands-on demonstrations on cutting-edge CX technology at the ICX Discovery Zone.

Click here to register for the ICX Summit. Use the code RCEEDITOR at checkout for a discount!

About Bradley Cooper

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Bradley Cooper is the editor of ATM Marketplace and Food Truck Operator. He was previously the editor of Digital Signage Today. His background is in information technology, advertising, and writing.

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