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Top read retail CX stories in 2025: Consumer behavior, AI ethics, brand tech deployments

The top most read articles in 2025 ran the gamut from tracking tariff policies to understanding generational consumer behavior to brand technology deployments.

Photo: Adobe Stock

January 6, 2026 by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

The top most read articles in 2025 ran the gamut from tracking tariff policies to understanding generational consumer behavior to brand technology deployments aimed at improving the customer experience.

Here are the most read articles at RetailCustomerExperience in 2025 by no particular order.

Tariff timeline: White House actions, declarations, reversals

Given the tariff impact to the retail industry RetailCustomerExperience is keeping a timeline of tariff pronouncements.

Walmart innovating big on delivery, AI shopping assistant, shelf tech

Walmart is advancing technology on several fronts, from drone delivery to InHome Delivery expansion, development of a GenAI customer assistance tool and deployment of digital shelfs.

Verizon customer chief talks retail customer experience: It's all about personalization

Brian Higgins, chief customer experience officer at Verizon, offers insight on Verizon's CX strategy and what makes for a rewarding, compelling customer experience.

AI-powered self-service: Ethical, privacy considerations

Dr. Jason Corso, a leading expert in computer vision and AI, shares his insights on how AI is revolutionizing the retail industry, from enhancing self-service kiosks to personalizing shopping journeys.

Stinker Stores future-proofs store environment with NCR Voyix technology

Since deploying NCR Voyix Edge, which virtualizes the POS system, the convenience store brand has boosted its bottom line and elevated the customer experience.

How The North Face transformed its London flagship into a digital immersive shopping experience

The North Face worked with Mood Media to design an in-store experience providing an escape from urban bustle. A highlight is a LED wall that serves as a storytelling canvas.

Here comes Gen Beta: What retailers need to know about this consumer demographic

Christy Parrish, director of client partnerships at Cordial, shares insight on what will set Gen Beta apart from older consumer cohorts and the anticipated relationship between AI and personalization that will play an integral role in their lives.

L'ovedbaby goes personal to drive customer engagement, revenue

A baby clothing brand taps Birdseye to drive customer engagement as well as optimize inventory turnover.

Ikea rewards strategy goes well beyond just rewarding a purchase

The home furnishing brand has revamped its Ikea Family rewards program to provide reward opportunities throughout the entire customer journey — from planning to shopping to purchase.

How Verizon is tapping AI to drive customer experience innovation

Verizon has unveiled its most significant customer experience transformation involving every customer channel – from retail stores to its app to its online storefront and within its phone-based customer service.

How The UPS Store delivers best-in-class retail customer experiences

Sean O'Neal, vice president of retail operations at The UPS Store, outlines customer experience strategy, how automation is playing into CX and reveals how data collection and customer relationship management is enhancing the customer experience.

Fashion retailer Oh Polly taps LED displays to drive shopper engagement

Oh Polly, a U.K. fashion brand deploys transparent StandardVision's Clear Canvas LED displays across store windows as an immersive digital layer to drive customer engagement.

About Judy Mottl

Judy Mottl is editor of Retail Customer Experience and Digital Signage Today. She has decades of experience as a reporter, writer and editor covering technology and business for top media including AOL, InformationWeek, InternetNews and Food Truck Operator.

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