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Webinar: Experts offer insight on how retailers can avoid a sticky consumer experience
In a free live one-hour webinar, Laura Noll and Agata Kowalska from Avery Dennison provide insight on how product labels and labeling material play a role in the retail customer experience.
August 31, 2017 by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com
In a free one-hour webinar,"Help Consumers Avoid Stubborn Sticker Frustration," sponsored by Avery Dennison Label and Packaging Materials, experts share how a seemingly routine aspect of the retail product is fraught with potential for a poor customer experience.
Avery Dennison leaders Laura Noll and Agata Kowalska discuss how product labels — specifically the act of removing them — presents a huge frustration for the retail consumer. Hard-to-remove labels are causing frustration and are a common pain point, just like a dropped call or a 404 error.
Noll and Kowalska offer up details regarding an in-depth study on product label experiences, and the consumer feedback is something many retailers are likely unaware of. For example, 81 percent of consumers polled have experienced an arduous effort in removing a label from a product, and 53 percent noted that once removed, they also had to deal with the label residue left behind.
As a result, nearly half of today's consumers, 45 percent, are left feeling frustrated and annoyed by the product experience.
Download the free webinar here.
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